DESIGN - INTERNATIONAL (Brand Identity)

Wavemaker - Identity Design - WPP JPG
Wavemaker - Identity Design - WPP JPG
Wavemaker - Identity Design - WPP JPG
Wavemaker - Identity Design - WPP JPG
Wavemaker - Identity Design - WPP JPG
Wavemaker - Identity Design - WPP MP4 16s

Wavemaker - WPP
Identity Design

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Wavemaker - WPP - Identity Design

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Title: Wavemaker
Brand: WPP
Product: Identity Design
Entrant Company: NB Studio Ltd
Client: Wavemaker
Creative Director: Alan Dye and Nick Finney
Designer: Jamie Breach and Harriet Payler
Art Director: Alan Dye and Nick Finney
Account Manager: Jennifer Tunbull
Production Company: The Web Kitchen
DOP: August 2020
Website URL: https://nbstudio.co.uk/work/wavemaker
Notes: Launched in 2020, this identity emerged from a very close partnership between NB and senior executives and creatives from WPP Group Agency, Wavemaker. There were frustrations with the previous identity – both practical and aesthetic – and NB were briefed to help migrate the business to a new future. Inspired by a new brand strategy – Positive Provocation – the visual identity system affects, reacts and responds to the world around it. The visual identity project had three goals: 1. Express Wavemaker’s new proposition, in all markets around the world 2. Stand out from competitors and other GroupM agencies 3. Adopt a modern, smart and vibrant positioning. Guided by Wavemaker’s new brand strategy – ‘Positive Provocation’ – NB successfully argued the case for a bold rebrand rather than a tentative refresh. The logo is designed in a bespoke font and constructed from blocks which give rise to graphic illustrations and digital animations. An orange dot adds a playful element in the logo – it’s an agitator, representing the transformation Wavemaker brings to consumer experiences through media, content and state-of-the-art technology. To ‘make waves’ you have to be fearless.