DESIGN - INTERNATIONAL
2021 DESIGN - INTERNATIONAL (Packaging)
FRAHM – Tough Beautiful - FRAHM
|Title:||FRAHM – Tough Beautiful|
|Entrant Company:||Supple Studio|
|Creative Director:||Jamie Ellul|
|Designer:||Jamie Ellul and Phil Skinner|
|Art Director:||Phil Skinner|
|Account Manager:||Jamie Ellul|
FRAHM are a small family run business who are dedicated to making the most beautiful, technical and detailed jackets on the market. A reaction to mass-market clothing and fast fashion; they work as an online only business, with a pre-order model, where customers buy in advance. Avoiding waste and lowering their impact on the planet they love and respect. FRAHM also speak openly about mens' mental health – with every jacket purchase supporting the charity Mind.
FRAHM tasked us with creating environmentally friendly and memorable packaging for their jackets – something to reinforce their Tough Beautiful mantra. Our solution? Macro shots of UK native beetles – natures tough and beautiful little creatures. Printed large scale on boxes and bags, the beetle idea neatly reflects FRAHM's technical garments that are great for getting outdoors in all weathers. And to remind recipients that FRAHM support Mind – we created a bespoke packaging tape with an 'Open Up' message.