DESIGN - INTERNATIONAL
Moving Image (2021)
DESIGN - INTERNATIONAL (Moving Image)
Broken Bird - Helen Bamber Foundation
|Brand:||Helen Bamber Foundation|
|Entrant Company:||Across the Pond|
|Client:||Helen Bamber Foundation|
|Creative Director:||Ben Friend|
|Art Director:||Ben Friend|
|Production Company:||Across the Pond|
|Post Production Company:||Bubble|
|Other:||Executive Producer - Anna Brent|
|Other:||Creative and Strategic Consultant - Brian Cooper|
|Other:||Voice over - Dame Emma Thompson|
|Other:||Executive Creative Director - Jim de Zoete|
|Other:||Music composition - James Taylor|
|Other:||Sound mix - Jack Rowley|
|Other:||Supporting animators - Natasha Pollack, Rohit Iyer and Helena Van Kampen|
|Notes:||The Helen Bamber Foundation is a Human Rights charity supporting refugees and asylum seekers who are survivors of trafficking and torture.
The charity market is crowded and the battle for donors and investors is intense.
They needed a brand film that would cut-through and be instantly memorable. And capture what they do - an enormously complex array of services - in one single idea.
Hand-crafted over a year, and voiced by Dame Emma Thompson, the film uses the metaphor of a broken bird (based on the brand’s icon) to show how with the Foundation’s help, recovery is possible.
After watching hours of footage of damaged birds, the team knew that hand-cel animation was the only true way of capturing the emotion in the story.