2021
DESIGN
- INTERNATIONAL
(Brand Identity)
O Brand Identity - O Sex Toys
Adult toys
Silver
|
Title:
|
O Brand Identity |
|
Brand:
|
O Sex Toys |
|
Product:
|
Adult toys |
|
Entrant Company:
|
The Chase |
|
Client:
|
O Sex Toys |
| Creative Director: |
Peter Richardson |
| Designer: |
Thomas McInally |
| Photographer: |
Mat Wright |
| Copywriter: |
Chloë Campbell |
| Other: |
Designer, Matthew Evans |
| Other: |
Artworker, Peter Cole |
| Other: |
Web Developer, Ben Sharrocks |
| Notes: |
O is a newly created commercial brand that provides adult toys for a wide audience, via a discreet online service. In a sector often associated with obvious and ill-conceived brand visualisations, the business saw an opportunity to create a more accessible, imaginative, evocative and gender-neutral brand. This vision was realised under a limited budget. As the adult toy industry is awash with tired sentiment and forgettable visual rhetoric, O boldly reimagines sensory pleasure with playful confidence. Creating a brand with a buzz was essential. |
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