DESIGN - INTERNATIONAL (Brand Identity)

O Brand Identity - Adult toys - O Sex Toys JPG
O Brand Identity - Adult toys - O Sex Toys PDF

O Brand Identity - O Sex Toys
Adult toys

Share:
O Brand Identity - O Sex Toys - Adult toys

Silver

Title: O Brand Identity
Brand: O Sex Toys
Product: Adult toys
Entrant Company: The Chase
Client: O Sex Toys
Creative Director: Peter Richardson
Designer: Thomas McInally
Photographer: Mat Wright
Copywriter: Chloƫ Campbell
Other: Designer, Matthew Evans
Other: Artworker, Peter Cole
Other: Web Developer, Ben Sharrocks
Notes: O is a newly created commercial brand that provides adult toys for a wide audience, via a discreet online service. In a sector often associated with obvious and ill-conceived brand visualisations, the business saw an opportunity to create a more accessible, imaginative, evocative and gender-neutral brand. This vision was realised under a limited budget. As the adult toy industry is awash with tired sentiment and forgettable visual rhetoric, O boldly reimagines sensory pleasure with playful confidence. Creating a brand with a buzz was essential.