2021 ADVERTISING - FILM - INTERNATIONAL (Best Sport Event Themed Commercial)

Alexa's Body - Amazon - Amazon JPG
Alexa's Body - Amazon - Amazon MP4 1m:30s

Alexa's Body - Amazon

Alexa's Body - Amazon - Amazon


Title: Alexa's Body
Brand: Amazon
Product: Amazon
Entrant Company: Lucky Generals
Agency Network: TBWA
Client: Amazon
Creative Director: Danny Brooke-Taylor
Production Company: Hungry Man L.A
Director: Wayne McClammy
Notes: Amazon were launching their latest product to the world - a new, beautiful body for its Alexa voice assistant. To be successful, we had to speak to a broad range of Americans and give them a reason to fall in love with the new, sexy Alexa. To show people just how sexy it was, we gave Alexa the only body that could possibly be better - that of recently named 'sexiest man' alive - Michael B Jordan. The heart throb takes the form of Alexa and is seen performing many of her top requests, but in a very different, incredibly charming and attractive way. The spot launched on Super Bowl night to entertain the largest audience in the US and create brand love. It became the games most viewed ad, hitting 77m views and claiming the number 3 spot on AdMeter.
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