2021 PRINT/OUTDOOR - IRISH (Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food)

City Delivery or Drive-thru? - KFC Delivery and Drive-thru - KFC JPG

City Delivery or Drive-thru? - KFC
KFC Delivery and Drive-thru

City Delivery or Drive-thru? - KFC - KFC Delivery and Drive-thru


Title: City Delivery or Drive-thru?
Brand: KFC
Product: KFC Delivery and Drive-thru
Entrant Company: Core
Client: Leo Sloley
Creative Director: Liam Wielopolski
Art Director: Nadia Karim
Account Director: Alan Barnwell
Account Manager: Jenny Dillon
Copywriter: Conor McDevitt
Image Manipulation: Stefano Cherubini
Photographer: Liam Murphy
Print Producer: Annie O'Neill
Notes: Over the past year, Ireland has endured one of the strictest COVID-related lockdowns in the world. With dine-in restaurants closed and strict travel restrictions in place, KFC urgently needed to promote their drive-thru and delivery offering.

In order to forge a closer connection with our Irish guests we needed to show that we are here for them whether they want to come and visit our drive-thrus, or have KFC delivered to their home. By using clever photography to turn three real Irish homes into drive-thrus we brought to life the joy of getting a take-away KFC, whilst we wait to re-open our restaurants for dining-in once restrictions are lifted.
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