PRINT/OUTDOOR - IRISH
Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food (2021)
2021 PRINT/OUTDOOR - IRISH (Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food)
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Suburban Delivery or Drive-thru? - KFC
KFC Delivery and Drive-thru
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| Title: | Suburban Delivery or Drive-thru? |
|---|---|
| Brand: | KFC |
| Product: | KFC Delivery and Drive-thru |
| Entrant Company: | Core |
| Client: | Leo Sloley |
| Creative Director: | Liam Wielopolski |
| Art Director: | Nadia Karim |
| Account Director: | Alan Barnwell |
| Account Manager: | Jenny Dillon |
| Copywriter: | Conor McDevitt |
| Image Manipulation: | Stefano Cherubini |
| Photographer: | Liam Murphy |
| Print Producer: | Annie O'Neill |
| Notes: | Over the past year, Ireland has endured one of the strictest COVID-related lockdowns in the world. With dine-in restaurants closed and strict travel restrictions in place, KFC urgently needed to promote their drive-thru and delivery offering. In order to forge a closer connection with our Irish guests we needed to show that we are here for them whether they want to come and visit our drive-thrus, or have KFC delivered to their home. By using clever photography to turn three real Irish homes into drive-thrus we brought to life the joy of getting a take-away KFC, whilst we wait to re-open our restaurants for dining-in once restrictions are lifted. |
