DIGITAL - INTERNATIONAL (Best Use of Social Media)

Log Off - Make My Money Matter - Make My Money Matter JPG
Log Off - Make My Money Matter - Make My Money Matter JPG
Log Off - Make My Money Matter - Make My Money Matter MOV 1m:15s

Log Off - Make My Money Matter
Make My Money Matter

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Log Off - Make My Money Matter - Make My Money Matter

Shortlist

Title: Log Off
Brand: Make My Money Matter
Product: Make My Money Matter
Entrant Company: Lucky Generals
Agency Network: TBWA
Client: Make My Money Matter
Creative Director: Lucky Generals
Director: David Kerr
Judging URL: http://www.youtube.com/watch?v=4ZOT3biylqU
Notes: The issue of ethical pension investments is complicated, so we needed an idea that would allow us to communicate the details of the issue, in a way that would hold our viewer’s interest, and in a compelling enough way to drive action. With this in mind, we had to ensure our CEO was hateful enough to compel viewers to action. Similarly, we needed to cut through during a over subscribed time of year for earned PR, so it was crucial that our film was entertaining enough to be widely shared.