DIGITAL
- INTERNATIONAL
(Best Use of Social Media)
Log Off - Make My Money Matter
Make My Money Matter
Shortlist
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Title:
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Log Off |
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Brand:
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Make My Money Matter |
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Product:
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Make My Money Matter |
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Entrant Company:
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Lucky Generals |
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Agency Network:
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TBWA |
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Client:
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Make My Money Matter |
| Creative Director: |
Lucky Generals |
| Director: |
David Kerr |
| Judging URL: |
http://www.youtube.com/watch?v=4ZOT3biylqU |
| Notes: |
The issue of ethical pension investments is complicated, so we needed an idea that would allow us to communicate the details of the issue, in a way that would hold our viewer’s interest, and in a compelling enough way to drive action. With this in mind, we had to ensure our CEO was hateful enough to compel viewers to action. Similarly, we needed to cut through during a over subscribed time of year for earned PR, so it was crucial that our film was entertaining enough to be widely shared.
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JPG
JPG
MOV
1m:15s
