PRINT/OUTDOOR - IRISH
CAMPAIGN (any client) - 3 or more executions (2021)
2021 PRINT/OUTDOOR - IRISH (CAMPAIGN (any client) - 3 or more executions)
Delivery or Drive-thru? - KFC
KFC Delivery and Drive-thru
|Title:||Delivery or Drive-thru?|
|Product:||KFC Delivery and Drive-thru|
|Creative Director:||Liam Wielopolski|
|Title of Piece:||City Delivery or Drive-thru|
|Art Director:||Nadia Karim|
|Account Director:||Alan Barnwell|
|Account Manager:||Jenny Dillon|
|Image Manipulation:||Stefano Cherubini|
|Print Producer:||Annie O'Neill|
|Notes:||Over the past year, Ireland has endured one of the strictest COVID-related lockdowns in the world. With dine-in restaurants closed and strict travel restrictions in place, KFC urgently needed to promote their drive-thru and delivery offering.
In order to forge a closer connection with our Irish guests we needed to show that we are here for them whether they want to come and visit our drive-thrus, or have KFC delivered to their home. By using clever photography to turn three real Irish homes into drive-thrus we brought to life the joy of getting a take-away KFC, whilst we wait to re-open our restaurants for dining-in once restrictions are lifted.