2021
ADVERTISING - FILM CRAFT
- INTERNATIONAL
(Best Editing of Stock footage)
I Am Sport - Sky Sports
Shortlist
|
Title:
|
I Am Sport |
|
Brand:
|
Sky Sports |
|
Entrant Company:
|
Sky Creative |
|
Agency Network:
|
Sky Creative |
|
Client:
|
Sky Sports |
| Creative Director: |
Robin Garton |
| Production Company: |
Sky Creative Agency |
| Director: |
Chris Kirtley |
| Account Executive: |
Susanne Freyberg |
| Account Director: |
Nick Judd |
| Agency Producer: |
Alistair McGee |
| Editor: |
Chris Kirtley |
| Copywriter: |
Chris Kirtley |
| Post Production Company: |
Sky Creative Agency |
| Sound Studio: |
Sky Creative Agency |
| Sound Engineer: |
Simon Hitner |
| Graphics: |
Dan Margrie |
| Visual Effects: |
Dan Margrie |
| Music: |
Of Monsters and Men – Dirty Paws |
| Sound Design: |
Simon Hitner |
| Notes: |
There was no brief for this. Coronavirus halted all sport and left a black hole in our programming list. However, none of that mattered, USPs and brand activation didn’t influence this piece of work. It was initially written from the heart and put together outside working hours in a small, cramped bedroom during lockdown. A makeshift studio was put together out of pillows and bedsheets and the script was recorded on an iPhone. Interest in the project grew and we believed we were sitting on something special; Sky didn’t want to send out any discount codes or packaged deals to its viewers. We wanted to comfort our viewers, using our most prized asset, sport. |
JPG
MP4
2m:01s
