2021 ADVERTISING - FILM CRAFT - INTERNATIONAL (Best Editing of Stock footage)

I Am Sport - - Sky Sports JPG
I Am Sport - - Sky Sports MP4 2m:01s

I Am Sport - Sky Sports

I Am Sport - Sky Sports -


Title: I Am Sport
Brand: Sky Sports
Entrant Company: Sky Creative
Agency Network: Sky Creative
Client: Sky Sports
Creative Director: Robin Garton
Production Company: Sky Creative Agency
Director: Chris Kirtley
Account Executive: Susanne Freyberg
Account Director: Nick Judd
Agency Producer: Alistair McGee
Editor: Chris Kirtley
Copywriter: Chris Kirtley
Post Production Company: Sky Creative Agency
Sound Studio: Sky Creative Agency
Sound Engineer: Simon Hitner
Graphics: Dan Margrie
Visual Effects: Dan Margrie
Music: Of Monsters and Men – Dirty Paws
Sound Design: Simon Hitner
Notes: There was no brief for this. Coronavirus halted all sport and left a black hole in our programming list. However, none of that mattered, USPs and brand activation didn’t influence this piece of work. It was initially written from the heart and put together outside working hours in a small, cramped bedroom during lockdown. A makeshift studio was put together out of pillows and bedsheets and the script was recorded on an iPhone. Interest in the project grew and we believed we were sitting on something special; Sky didn’t want to send out any discount codes or packaged deals to its viewers. We wanted to comfort our viewers, using our most prized asset, sport.
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