DIGITAL - INTERNATIONAL
Best Use of Social Media (2021)
2021 DIGITAL - INTERNATIONAL (Best Use of Social Media)
JPG
MP4
2m:04s
Cités - Prime Video
TikTok series
Gold
| Title: | Cités |
|---|---|
| Brand: | Prime Video |
| Product: | TikTok series |
| Entrant Company: | Quad Stories / QUAD GROUP |
| Agency Network: | HEREZIE |
| Client: | Prime Video |
| Creative Director: | Etienne Renaux, Paul Marty |
| Director: | Abd Al Malik |
| Judging URL: | https://www.tiktok.com/tag/cit%C3%A9slas%C3%A9rie |
| Production Company: | Quad Stories / QUAD GROUP |
| Other: | TV Production: Tanya Kozlova, Laureen Rigot |
| Other: | Art direction : Hugo Doré, Joris Bourquin |
| Other: | Conception : Tom Danguy, Antoine des Beauvais |
| Other: | Consulting director : Dimitri Boudnikoff |
| Other: | Social media manager : Douglas Antonio, Lucie Roques |
| Other: | Senior Social Marketing Manager : Alexandre Andresciani |
| Other: | European Creative Director : Enzo Annunziata |
| Other: | Group Manager : Marine Chenu |
| Other: | Advertising Manager : Lisa Duchein |
| Notes: | Quad Stories has just produced with #PrimeVideo the first series broadcast exclusively on the TikTok platform! This series was entirely written and directed by the artist #AbdAlMalik hand in hand with the agency Herezie "The #CITES project perfectly represents the DNA of Quad Stories. It's an innovative and accessible series for all, with 12 one-minute episodes, which will highlight the adventures of a group of friends aged 15 to 25 who are on a quest for brotherhood. The series is intended to be creative and relevant to viewers, and will bridge the gap between French heritage and youth. Users of the application will not be confused by this series, because it plays and uses the codes of this social network. #CITIES offers the opportunity for today's youth to solidify the important link with the great figures of culture who are no longer around, but whose heritage remains." Seidy & Romain, producers at Quad Stories |
