2021 DIGITAL - INTERNATIONAL (Innovative use of Technology)

Green Screen Shirt - Harry Rosen - Harry Rosen JPG
Green Screen Shirt - Harry Rosen - Harry Rosen MP4 1m:20s

Green Screen Shirt - Harry Rosen
Harry Rosen

Green Screen Shirt - Harry Rosen - Harry Rosen


Title: Green Screen Shirt
Brand: Harry Rosen
Product: Harry Rosen
Entrant Company: Zulu Alph Kilo
Client: Harry Rosen
Creative Director: Zak Mroueh, Wain Choi
Judging URL: https://insight-ideas.com/2021/green-screen-shirt/
Account Executive: Michael Brathwaite
Production Company: Zulubot
Other: Art Director: Anton Garneau, Michael Romaniuk
Other: Writer: Luke McNeil, Marco Buchar
Other: Producer: Christine Taranco
Other: Executive Producer/Technical Advisor: Adam Palmer
Other: Editor/Colourist: Felipe Chaparro
Other: Photographer/Videographer: Kyle Wilson, Matt Watkins
Other: Creative Director Harry Rosen: Christine Kwan
Other: Clients: Trinh Tham, Kristin Meier, Paul Michel
Other: Photo Retoucher: Jim Tinios
Notes: While working from home, men everywhere were struggling with what to wear. To help them during lockdown, menswear retailer, Harry Rosen, created the Green Screen Shirt. In Pantone 354C, it’s the same shade as a green screen, enabling wearers to change its pattern on video calls with the simple click of a button. It’s the shirt that never goes out of style.
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