2021 DIGITAL - INTERNATIONAL (Financial and Insurance)

Catch The Scam - HomeEquity Bank - HomeEquity Bank JPG
Catch The Scam - HomeEquity Bank - HomeEquity Bank MP4 1m:59s

Catch The Scam - HomeEquity Bank
HomeEquity Bank

Catch The Scam - HomeEquity Bank - HomeEquity Bank


Title: Catch The Scam
Brand: HomeEquity Bank
Product: HomeEquity Bank
Entrant Company: Zulu Alph Kilo
Client: HomeEquity Bank
Creative Director: Zak Mroueh, Irfan Khan
Director: Mills Allison
Judging URL: https://www.insight-ideas.com/2020/homeequity-catch-the-scam/
Account Executive: David Tremblay, Jenn Gaidola-Sobral
Digital Strategist: Tim Hopkins, Sean Bell
Production Company: Zulubot/Levelwing
Digital Producer: Mitch Cappe, Kristina Loschiavo
Other: ACD/Art Director: Kevin Sato
Other: ACD/Writer: Vinay Parmar
Other: Executive Producer: Tom Evans
Other: Post Production: Zulubot
Other: Editors: Ashlee Mitchell, Shiv Harrilal
Other: Audio: Noah Mroueh
Other: Colour: Felipe Chaparro
Other: Client: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian
Other: Media: Iquanti
Other: Public Relations: Provident
Notes: Amid the global pandemic, a surge of scam artists targeted Canadian seniors, a vulnerable and easy prey. HomeEquity Bank, with a customer base composed entirely of retirees living on a fixed income, launched an online masterclass platform that taught seniors the very phone scams they were being targeted with. The teacher was Frank W. Abagnale – a.k.a. history’s most notorious conman and the real-life inspiration for the hit film Catch Me If You Can. And with over 1 million online views in a matter of weeks, Catch The Scam didn’t just resonate with Canadian retirees … they began to catch actual phone scams in real-time.
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