2021
DIGITAL
- INTERNATIONAL
(Financial and Insurance)
Catch The Scam - HomeEquity Bank
HomeEquity Bank
Shortlist
|
Title:
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Catch The Scam |
|
Brand:
|
HomeEquity Bank |
|
Product:
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HomeEquity Bank |
|
Entrant Company:
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Zulu Alph Kilo |
|
Client:
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HomeEquity Bank |
| Creative Director: |
Zak Mroueh, Irfan Khan |
| Director: |
Mills Allison |
| Judging URL: |
https://www.insight-ideas.com/2020/homeequity-catch-the-scam/ |
| Account Executive: |
David Tremblay, Jenn Gaidola-Sobral |
| Digital Strategist: |
Tim Hopkins, Sean Bell |
| Production Company: |
Zulubot/Levelwing |
| Digital Producer: |
Mitch Cappe, Kristina Loschiavo |
| Other: |
ACD/Art Director: Kevin Sato |
| Other: |
ACD/Writer: Vinay Parmar |
| Other: |
Executive Producer: Tom Evans |
| Other: |
Post Production: Zulubot |
| Other: |
Editors: Ashlee Mitchell, Shiv Harrilal |
| Other: |
Audio: Noah Mroueh |
| Other: |
Colour: Felipe Chaparro |
| Other: |
Client: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian |
| Other: |
Media: Iquanti |
| Other: |
Public Relations: Provident |
| Notes: |
Amid the global pandemic, a surge of scam artists targeted Canadian seniors, a vulnerable and easy prey. HomeEquity Bank, with a customer base composed entirely of retirees living on a fixed income, launched an online masterclass platform that taught seniors the very phone scams they were being targeted with. The teacher was Frank W. Abagnale – a.k.a. history’s most notorious conman and the real-life inspiration for the hit film Catch Me If You Can. And with over 1 million online views in a matter of weeks, Catch The Scam didn’t just resonate with Canadian retirees … they began to catch actual phone scams in real-time. |
JPG
MP4
1m:59s
