AMBIENT/NON-TRADITIONAL & PR - INTERNATIONAL (Events, Stunts, Live Brand or Interactive Experience)

World’s Oldest e-Sports Team - HomeEquity Bank /Royal Canadian Legion - HomeEquity Bank /Royal Canadian Legion JPG
World’s Oldest e-Sports Team - HomeEquity Bank /Royal Canadian Legion - HomeEquity Bank /Royal Canadian Legion MP4 1m:57s

World’s Oldest e-Sports Team - HomeEquity Bank /Royal Canadian Legion
HomeEquity Bank /Royal Canadian Legion

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World’s Oldest e-Sports Team - HomeEquity Bank /Royal Canadian Legion - HomeEquity Bank /Royal Canadian Legion

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Title: World’s Oldest e-Sports Team
Brand: HomeEquity Bank /Royal Canadian Legion
Product: HomeEquity Bank /Royal Canadian Legion
Entrant Company: Zulu Alph Kilo
Client: HomeEquity Bank /Royal Canadian Legion
Creative Director: Zak Mroueh
Art Director: Vic Bath, Michael Romaniuk

Account Executive: Anjelica Kapetanos
Account Director: David Tremblay
Copywriter: Dan Cummings, Jackson Kemp
Other: Designer: Zoe Kim, Vic Bath
Other: Planning Team: Tim Hopkins
Other: Producer: Mitch Cappe

Other: Production House: Zulubot
Other: Editor: Micah Rix-Hayes

Other: Clients: Niary Toodakian, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson
Other: Media Agency: OMD
Other: Media Team: Dwayne Mataseje, Mitchell Cornelisse
Other: PR Agency: Provident Communications
Other: PR Team: Morgan McLellan
Notes: November 11th is Remembrance Day, when Canada honours its veterans. This tradition is fading among younger Canadians, many of whom are only connected to our military history through video games like Call of Duty. Home Equity Bank partnered with the Royal Canadian Legion to assemble a team of WWII veterans, all over 90 years of age. Banding together under the moniker Team Legion, they joined popular games based on WWII – not to play, but to tell their true stories to younger generations. They appeared live on gaming platforms like Twitch alongside popular video game streamers who joined them for an in-game moment of silence, listened to their stories and honoured their service