AMBIENT/NON-TRADITIONAL & PR
- INTERNATIONAL
(Use of Innovative Technology)
Tough Turban - Tough Turban
Tough Turban
Grand
|
Title:
|
Tough Turban |
|
Brand:
|
Tough Turban |
|
Product:
|
Tough Turban |
|
Entrant Company:
|
Zulu Alph Kilo |
|
Client:
|
Pfaff Harley-Davidson |
| Creative Director: |
Zak Mroueh |
| Art Director: |
Vic Bath |
| Account Executive: |
Allison Diaz Mercado |
| Account Director: |
Rob Feightner, Matt Sinuita, David Trembley |
| Copywriter: |
Dan Cummings |
| Illustrator: |
Nabil Elsaadi |
| Photographer: |
Dan Lim, The Moto Foto |
| Other: |
Head of Design: Stephanie Yung |
| Other: |
Designer: Jeff Watkins, Rasna Jaswal |
| Other: |
Producers: Laura Dubcovsky, Kathryn Brown,Line Producer: Colleen Allen |
| Other: |
Strategy Team: Spencer MacEachern, Shaunagh Farrelly |
| Other: |
Product Design: Sparks Innovation |
| Other: |
Production House: Zulubot |
| Other: |
Executive Producer: Tom Evans |
| Other: |
Director: Barbara Shearer |
| Other: |
DOP: James Arthurs |
| Other: |
Zulubot Production Team: Jessie Posthumus, Ashlee Mitchell, Felipe Chaparro, Adam Palmer |
| Notes: |
Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions. |
JPG
MP4
2m:00s
