DESIGN - INTERNATIONAL (Brand Identity)

BBC Select - Campaign - BBC Select JPG
BBC Select - Campaign - BBC Select JPG
BBC Select - Campaign - BBC Select JPG
BBC Select - Campaign - BBC Select JPG
BBC Select - Campaign - BBC Select JPG
BBC Select - Campaign - BBC Select MP4 2m:20s

BBC Select - BBC Select
Campaign

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BBC Select - BBC Select - Campaign

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Title: BBC Select
Brand: BBC Select
Product: Campaign
Entrant Company: BBC Studios Creative
Client: BBC Studios
Creative Director: Martin Duhovvic
Designer: Laura Haines
Other: Executive Creative Director - Nick Meikle
Other: Design Director – Harry Ead
Other: Designer – Ben Hayward
Other: Motion Graphics – Matt Osborne
Other: Producer – Nadia Malik
Notes: BBC Select is a new streaming service offering world-class content on culture, politics and ideas for the US and Canadian market. The flexible brand system creates a space for the best content and brightest ideas, to come together. A modern interpretation of editorial style, our digital masthead is a catalyst for revealing and juxtaposing different content, celebrating the previously unexplored and unexpected connections between them. The identity leverages the power of the BBC but also recalibrates it. Creating a brand system that visually delivers on the strategic positioning - to spark your imagination and challenge your views. It is built to flex seamlessly across all digital destinations. A comprehensive campaign rolled out across owned, earned and paid channels to drive awareness, acquisition and retention.