DESIGN
- INTERNATIONAL
(Brand Identity)
BBC Select - BBC Select
Campaign
Gold
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Title:
|
BBC Select |
|
Brand:
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BBC Select |
|
Product:
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Campaign |
|
Entrant Company:
|
BBC Studios Creative |
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Client:
|
BBC Studios |
| Creative Director: |
Martin Duhovvic |
| Designer: |
Laura Haines |
| Other: |
Executive Creative Director - Nick Meikle |
| Other: |
Design Director – Harry Ead |
| Other: |
Designer – Ben Hayward |
| Other: |
Motion Graphics – Matt Osborne |
| Other: |
Producer – Nadia Malik |
| Notes: |
BBC Select is a new streaming service offering world-class content on culture, politics and ideas for the US and Canadian market. The flexible brand system creates a space for the best content and brightest ideas, to come together. A modern interpretation of editorial style, our digital masthead is a catalyst for revealing and juxtaposing different content, celebrating the previously unexplored and unexpected connections between them. The identity leverages the power of the BBC but also recalibrates it. Creating a brand system that visually delivers on the strategic positioning - to spark your imagination and challenge your views. It is built to flex seamlessly across all digital destinations. A comprehensive campaign rolled out across owned, earned and paid channels to drive awareness, acquisition and retention.
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MP4
2m:20s
