DESIGN CRAFT - IRISH (Illustration for Design)

Mortgages. Without the stress. - Mortgages - Sherry Fitzgerald JPG
Mortgages. Without the stress. - Mortgages - Sherry Fitzgerald JPG
Mortgages. Without the stress. - Mortgages - Sherry Fitzgerald MP4 15s

Mortgages. Without the stress. - Sherry Fitzgerald
Mortgages

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Mortgages. Without the stress. - Sherry Fitzgerald - Mortgages

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Title: Mortgages. Without the stress.
Brand: Sherry Fitzgerald
Product: Mortgages
Entrant Company: In the Company of Huskies
Client: Sherry Fitzgerald
Creative Director: Damian Hanley
Designer: Ross Giles
Art Director: Ross Giles
Illustrator: Caetano Silva
Copywriter: Aoife McCleary
Agency Producer: Brian Daly
Other: Business Director - Sarah Deeny
Other: Senior Account Manager - Kritika Verma
Other: Strategy Director - Jane Madden
Notes: Buying a home is one of life’s most stressful moments. Second only to getting a divorce. And the journey is littered with the same anxiety, fear and frustration-filled stories.

To connect with customers, we wanted to tap into these real emotions. And then offer a clear solution to help to ease their burden:

Sherry FitzGerald Mortgages.

To bring this to life, we created a striking juxtaposition between the overwhelmingly frustrating nature of mortgages in general, and the simplicity Sherry FitzGerald Mortgages can offer customers.

For Social, Display and Print, we used playful and eye-catching 3D animation to capture the different, highly relatable emotions people experience with their mortgage journey.

Each deliverable ended with a retort from Sherry FitzGerald Mortgages, offering their super-experienced services as the stress-free alternative to the process.