DESIGN CRAFT - IRISH
Illustration for Design (2021)
2021 DESIGN CRAFT - IRISH (Illustration for Design)
Mortgages. Without the stress. - Sherry Fitzgerald
|Title:||Mortgages. Without the stress.|
|Entrant Company:||In the Company of Huskies|
|Creative Director:||Damian Hanley|
|Art Director:||Ross Giles|
|Agency Producer:||Brian Daly|
|Other:||Business Director - Sarah Deeny|
|Other:||Senior Account Manager - Kritika Verma|
|Other:||Strategy Director - Jane Madden|
|Notes:||Buying a home is one of life’s most stressful moments. Second only to getting a divorce. And the journey is littered with the same anxiety, fear and frustration-filled stories.
To connect with customers, we wanted to tap into these real emotions. And then offer a clear solution to help to ease their burden:
Sherry FitzGerald Mortgages.
To bring this to life, we created a striking juxtaposition between the overwhelmingly frustrating nature of mortgages in general, and the simplicity Sherry FitzGerald Mortgages can offer customers.
For Social, Display and Print, we used playful and eye-catching 3D animation to capture the different, highly relatable emotions people experience with their mortgage journey.
Each deliverable ended with a retort from Sherry FitzGerald Mortgages, offering their super-experienced services as the stress-free alternative to the process.