BRANDED CONTENT
- INTERNATIONAL
(Filmed Brand Experience/Stunts & Events/TV Shows etc under 5 mins)
World’s Oldest e-Sports Team - HomeEquity Bank /Royal Canadian Legion
HomeEquity Bank /Royal Canadian Legion
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Title:
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World’s Oldest e-Sports Team |
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Brand:
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HomeEquity Bank /Royal Canadian Legion |
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Product:
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HomeEquity Bank /Royal Canadian Legion |
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Entrant Company:
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Zulu Alph Kilo |
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Client:
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HomeEquity Bank /Royal Canadian Legion |
| Creative Director: |
Zak Mroueh |
| Production Company: |
Zulubot |
| Account Executive: |
Anjelica Kapetanos |
| Account Director: |
David Tremblay |
| Art Director: |
Vic Bath, Michael Romaniuk
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| Production Company Producer: |
Mitch Cappe
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| Editor: |
Micah Rix-Hayes
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| Copywriter: |
Dan Cummings, Jackson Kemp |
| Other: |
Designer: Zoe Kim, Vic Bath |
| Other: |
Planning Team: Tim Hopkins |
| Other: |
Clients: Niary Toodakian, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson |
| Other: |
Media Agency: OMD |
| Other: |
Media Team: Dwayne Mataseje, Mitchell Cornelisse |
| Other: |
PR Agency: Provident Communications |
| Other: |
PR Team: Morgan McLellan |
| Notes: |
November 11th is Remembrance Day, when Canada honours its veterans. This tradition is fading among younger Canadians, many of whom are only connected to our military history through video games like Call of Duty. Home Equity Bank partnered with the Royal Canadian Legion to assemble a team of WWII veterans, all over 90 years of age. Banding together under the moniker Team Legion, they joined popular games based on WWII – not to play, but to tell their true stories to younger generations. They appeared live on gaming platforms like Twitch alongside popular video game streamers who joined them for an in-game moment of silence, listened to their stories and honoured their service. |
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