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Tough Turban

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Title: Tough Turban
Brand: Tough Turban
Product: Tough Turban
Entrant Company: Zulu Alph Kilo
Client: Pfaff Harley-Davidson
Creative Director: Zak Mroueh
Director: Barbara Shearer
Judging URL: https://insight-ideas.com/2021/tough-turban/
Account Executive: Rob Feightner, Matt Sinuita, David Trembley, Allison Diaz Mercado
Digital Strategist: Spencer MacEachern, Shaunagh Farrelly
Production Company: Zulubot
Designer: Jeff Watkins, Rasna Jaswal
Other: Head of Design: Stephanie Yung
Other: ACD Art Director: Vic Bath
Other: ACD Writer: Dan Cummings
Other: Agency Producer: Laura Dubcovsky, Kathryn Brown
Other: Product Design: Sparks Innovation
Other: Zulubot Producers: Tom Evans, Colleen Allen, Adam Palmer
Other: Illustrator: Nabil Elsaadi
Other: DOP James Arthurs
Other: Zulubot Team: Jessie Posthumus, Ashlee Mitchell, Felipe Chaparro
Other: Web Design: Jacqui Lau, Kesia Payne
Notes: Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions.