2021
DIGITAL
- INTERNATIONAL
(Corporate Image)
Tough Turban - Tough Turban
Tough Turban
Bronze
|
Title:
|
Tough Turban |
|
Brand:
|
Tough Turban |
|
Product:
|
Tough Turban |
|
Entrant Company:
|
Zulu Alph Kilo |
|
Client:
|
Pfaff Harley-Davidson |
| Creative Director: |
Zak Mroueh |
| Director: |
Barbara Shearer |
| Judging URL: |
https://insight-ideas.com/2021/tough-turban/ |
| Account Executive: |
Rob Feightner, Matt Sinuita, David Trembley, Allison Diaz Mercado |
| Digital Strategist: |
Spencer MacEachern, Shaunagh Farrelly |
| Production Company: |
Zulubot |
| Designer: |
Jeff Watkins, Rasna Jaswal |
| Other: |
Head of Design: Stephanie Yung |
| Other: |
ACD Art Director: Vic Bath |
| Other: |
ACD Writer: Dan Cummings |
| Other: |
Agency Producer: Laura Dubcovsky, Kathryn Brown |
| Other: |
Product Design: Sparks Innovation |
| Other: |
Zulubot Producers: Tom Evans, Colleen Allen, Adam Palmer |
| Other: |
Illustrator: Nabil Elsaadi |
| Other: |
DOP James Arthurs |
| Other: |
Zulubot Team: Jessie Posthumus, Ashlee Mitchell, Felipe Chaparro |
| Other: |
Web Design: Jacqui Lau, Kesia Payne |
| Notes: |
Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions. |
JPG
MP4
2m:00s
