2021
DESIGN
- INTERNATIONAL
(Logotypes and Marques)
Tough Turban - Tough Turban
Tough Turban
Bronze
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Title:
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Tough Turban |
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Brand:
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Tough Turban |
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Product:
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Tough Turban |
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Entrant Company:
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Zulu Alph Kilo |
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Client:
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Pfaff Harley-Davidson |
| Creative Director: |
Zak Mroueh |
| Designer: |
Jeff Watkins, Rasna Jaswal |
| Art Director: |
Vic Bath |
| Account Executive: |
Allison Diaz Mercado |
| Account Director: |
Rob Feightner, Matt Sinuita, David Trembley, |
| Production Company: |
Zulubot |
| Photographer: |
The Moto Foto | Dan Lim |
| Illustrator: |
Nabil Elsaadi |
| Copywriter: |
Dan Cummings |
| Agency Producer: |
Laura Dubcovsky, Kathryn Brown |
| Other: |
Strategy Team: Spencer MacEachern, Shaunagh Farrelly |
| Other: |
Motion Graphics: Ashlee Mitchell |
| Other: |
Executive Producer: Tom Evans |
| Other: |
Product Design: Sparks Innovation |
| Notes: |
Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions. |
JPG
JPG
MP4
12s
