DESIGN - INTERNATIONAL

SingleCut Notes IPA - SingleCut Notes IPA
SingleCut Notes IPA

Shortlist

Title:	SingleCut Notes IPA
Brand:	SingleCut Notes IPA
Product:	SingleCut Notes IPA
Entrant Company:	Zulu Alph Kilo
Client:	SingleCut Beersmiths
Creative Director:	Zak Mroueh
Designer:	Zoe Kim, Kevin Sato
Art Director:	Kevin Sato, Philippe Visaya
Account Director:	Erin McManus
Production Company:	Zulubot, Table of Content
DOP:	Sean Donnelly
Photographer:	Sean Donnelly
Copywriter:	Vinay Parmar, Victoria Lee
Agency Producer:	Houng Ngui, Kathryn Brown, Jackie Pal
Production Company Producer:	Lauren Schell
Post Production Company:	Zulubot
Editor:	Felipe Chaparro, David James Findlay
Other:	ACD: Vinay Parmar, Kevin Sato
Other:	Strategy Team: Spencer MacEachern, Shaunagh Farrelly
Other:	Director of Interactive Production: Ece Inan
Other:	Director of Integrated Production: Ola Stodulska
Other:	Social Media Editor: Cecilia Bernasch
Other:	Post Production Assistant: Noah Mroueh
Other:	Product Design: Spark Innovations Inc.
Other:	Studio Team: James Graham, Jeannette Downes, Ashleigh O’Brien, Andrew Martin, Mila Lukezich
Other:	Web Developer: Gillian Black, Ariana Emond
Other:	Clients: Rich Buceta, Dan Bronson, Danielle Palermo
Notes:	Introducing the first beer crafted to teach you guitar: Notes IPA. The four packs of the beer feature cans with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. For a live demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to see the finger positions for each chord right on the can, hear how the chords should sound and create shareable music. Cans even come with a crafty product innovation: an injection moulded guitar pick fitted right on the pull tab. These custom picks were carefully designed to pop open the beer and pop off for you to play with.