2021
DESIGN
- INTERNATIONAL
(Poster Design)
SingleCut Notes IPA - SingleCut Notes IPA
SingleCut Notes IPA
Shortlist
Title:
|
SingleCut Notes IPA |
Brand:
|
SingleCut Notes IPA |
Product:
|
SingleCut Notes IPA |
Entrant Company:
|
Zulu Alph Kilo |
Client:
|
SingleCut Beersmiths |
Creative Director: |
Zak Mroueh |
Designer: |
Zoe Kim, Kevin Sato |
Art Director: |
Kevin Sato, Philippe Visaya |
Account Director: |
Erin McManus |
Production Company: |
Zulubot, Table of Content |
DOP: |
Sean Donnelly |
Photographer: |
Sean Donnelly |
Copywriter: |
Vinay Parmar, Victoria Lee |
Agency Producer: |
Houng Ngui, Kathryn Brown, Jackie Pal |
Production Company Producer: |
Lauren Schell |
Post Production Company: |
Zulubot |
Editor: |
Felipe Chaparro, David James Findlay |
Other: |
ACD: Vinay Parmar, Kevin Sato |
Other: |
Strategy Team: Spencer MacEachern, Shaunagh Farrelly |
Other: |
Director of Interactive Production: Ece Inan |
Other: |
Director of Integrated Production: Ola Stodulska |
Other: |
Social Media Editor: Cecilia Bernasch |
Other: |
Post Production Assistant: Noah Mroueh |
Other: |
Product Design: Spark Innovations Inc. |
Other: |
Studio Team: James Graham, Jeannette Downes, Ashleigh O’Brien, Andrew Martin, Mila Lukezich |
Other: |
Web Developer: Gillian Black, Ariana Emond |
Other: |
Clients: Rich Buceta, Dan Bronson, Danielle Palermo |
Notes: |
Introducing the first beer crafted to teach you guitar: Notes IPA. The four packs of the beer feature cans with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. For a live demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to see the finger positions for each chord right on the can, hear how the chords should sound and create shareable music. Cans even come with a crafty product innovation: an injection moulded guitar pick fitted right on the pull tab. These custom picks were carefully designed to pop open the beer and pop off for you to play with. |