2021
DIGITAL
- INTERNATIONAL
(Alcoholic drinks)
SingleCut Notes IPA - SingleCut Notes IPA
SingleCut Notes IPA
Bronze
Title:
|
SingleCut Notes IPA |
Brand:
|
SingleCut Notes IPA |
Product:
|
SingleCut Notes IPA |
Entrant Company:
|
Zulu Alph Kilo |
Client:
|
SingleCut Beersmiths |
Creative Director: |
Zak Mroueh |
Judging URL: |
https://insight-ideas.com/2021/notes-ipa/ |
Account Executive: |
Erin McManus |
Digital Strategist: |
Shaunagh Farrelly |
Production Company: |
Zulubot, Table of Content |
Digital Producer: |
Houng Ngui, Kathryn Brown, Jackie Pal, Lauren Schell |
Developer: |
Gillian Black, Ariana Emond |
Designer: |
Zoe Kim, Kevin Sato |
Other: |
Design Director: Stephanie Yung |
Other: |
ACD / Art Director: Kevin Sato |
Other: |
ACD / Writer: Vinay Parmar |
Other: |
Art Director: Philippe Visaya |
Other: |
Writer: Victoria Lee |
Other: |
Strategy Director: Spencer MacEachern |
Other: |
Director of Integrated/Interactive Production: Ola Stodulska Ece Inan |
Other: |
DOP/Photographer: Sean Donnelly |
Other: |
Studio Team: Jeannette Downes, Ashleigh O’Brien, Andrew Martin, Mila Lukezich |
Other: |
Zulubot Team: Noah Mroueh, Cecilia Bernasch, Chaparro, David James Findlay |
Notes: |
Introducing the first beer crafted to teach you guitar: Notes IPA. The four packs of the beer feature cans with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. For a live demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to see the finger positions for each chord right on the can, hear how the chords should sound and create shareable music. Cans even come with a crafty product innovation: an injection moulded guitar pick fitted right on the pull tab. These custom picks were carefully designed to pop open the beer and pop off for you to play with. |