DIGITAL - INTERNATIONAL

SingleCut Notes IPA - SingleCut Notes IPA
SingleCut Notes IPA

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Title:	SingleCut Notes IPA
Brand:	SingleCut Notes IPA
Product:	SingleCut Notes IPA
Entrant Company:	Zulu Alph Kilo
Client:	SingleCut Beersmiths
Creative Director:	Zak Mroueh
Judging URL:	https://insight-ideas.com/2021/notes-ipa/
Account Executive:	Erin McManus
Digital Strategist:	Shaunagh Farrelly
Production Company:	Zulubot, Table of Content
Digital Producer:	Houng Ngui, Kathryn Brown, Jackie Pal, Lauren Schell
Developer:	Gillian Black, Ariana Emond
Designer:	Zoe Kim, Kevin Sato
Other:	Design Director: Stephanie Yung
Other:	ACD / Art Director: Kevin Sato
Other:	ACD / Writer: Vinay Parmar
Other:	Art Director: Philippe Visaya
Other:	Writer: Victoria Lee
Other:	Strategy Director: Spencer MacEachern
Other:	Director of Integrated/Interactive Production: Ola Stodulska Ece Inan
Other:	DOP/Photographer: Sean Donnelly
Other:	Studio Team: Jeannette Downes, Ashleigh O’Brien, Andrew Martin, Mila Lukezich
Other:	Zulubot Team: Noah Mroueh, Cecilia Bernasch, Chaparro, David James Findlay
Notes:	Introducing the first beer crafted to teach you guitar: Notes IPA. The four packs of the beer feature cans with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. For a live demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to see the finger positions for each chord right on the can, hear how the chords should sound and create shareable music. Cans even come with a crafty product innovation: an injection moulded guitar pick fitted right on the pull tab. These custom picks were carefully designed to pop open the beer and pop off for you to play with.