2021 ADVERTISING - FILM - INTERNATIONAL (Public Awareness & Political Party)

We will become better - LGBT Network Russia - Sansara JPG
We will become better - LGBT Network Russia - Sansara MOV 5m:40s

We will become better - Sansara
LGBT Network Russia

We will become better - Sansara - LGBT Network Russia


Title: We will become better
Brand: Sansara
Product: LGBT Network Russia
Entrant Company: Daddy's Film
Client: LGBT Network Russia
Creative Director: Andrei Gubaidullin
Production Company: Daddy's Film, Spot
Director: Andzej Gavriss
Production Company Producer: Alexandra Galius
DOP: Andrey Nikolaev
Editor: David Gesslbauer
Post Production Company: Daddy's Film
Sound Studio: Grand Central Recording Studios
Sound Engineer: Raja Sehgal, Markus Fitch
Graphics: Kirill Makukha, Maxim Makukha
Visual Effects: Sergei Divid
Casting: Daddy's Film
Music: Sansara
Sound Design: Raja Sehgal, Markus Fitch
Other: Idea by Evgeny Primachenko
Other: Color grade by Matt Osborne (Company 3)
Other: Production Designer - Julija Fricsone-Gavriss
Other: Creative agency: Voskhod
Other: Executive producers: Egor Solomatin, Marizov Mikhail, Evgeny Primachenko
Notes: In July 2020, Vladimir Putin changed the Russian constitution to ban same-sex marriage with an amendment that explicitly defines marriage as between a man and woman. 77% of the country’s population supported the change.
At the same time, Gay Propaganda law passed in 2013 actively functions in Russia. It notoriously criminalises representations of LGBTQIA+ community and their relationships, supposedly to protect children from being exposed to homosexuality. It has also encouraged a wave of hate crimes including beatings, rape and torture that continue to this day.
One year on from the constitutional change, the film ‘We Will Become Better has been released in order to challenge these offensive, narrow portrayals of same-sex relationship with a simple message: ‘Love is everyone’s right’.
By making and releasing the film we took the risk of essentially breaking the Gay Propaganda law.
This is the first Russian LGBTQIA+ film in years that actually portrays a gay relationship and the country’s first anti-homophobic project aimed at decreasing the amount of hatred towards the community.
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