ADVERTISING - MUSIC & SOUND CRAFT - INTERNATIONAL
Best Use of Licensed Music - SYNC (2021)
2021 ADVERTISING - MUSIC & SOUND CRAFT - INTERNATIONAL (Best Use of Licensed Music - SYNC)
Wildly. Deliciously. Organic - Green and Blacks
Green and Blacks
|Title:||Wildly. Deliciously. Organic|
|Brand:||Green and Blacks|
|Product:||Green and Blacks|
|Entrant Company:||Soundtree Music|
|Client:||Green and Blacks|
|Creative Director:||Darren Bailes, Caroline Rawlings|
|Music:||Born Free - M.I.A.|
|Other:||Music Supervisor - Luke Fabia|
|Other:||Music Supervisor - Neil Athale|
|Notes:||Wildly. Deliciously. Organic. A perfect description of our music brief.
Working closely with director Kim Gehrig early on we knew the spot was going to be loud & visceral, demanding a uniqueness that could drive the cut and stand out from the crowd.
We felt ‘M.I.A’ with her evocative rebelliousness a perfect fit and her track ‘Born Free’ didn’t disappoint. Its untapped raw nature brings out the uninhibited acts of the natural world and the Born Free lyric along with organic instruments add to our sense of feeling alive.
You hear & feel adrenaline as opposed to just seeing it!