2021 ADVERTISING - MUSIC & SOUND CRAFT - INTERNATIONAL (Best Re-Record of Licensed Music)

It's About Us - Census 2021 - Census 2021 JPG
It's About Us - Census 2021 - Census 2021 MOV 1m:00s

It's About Us - Census 2021
Census 2021

It's About Us - Census 2021 - Census 2021


Title: It's About Us
Brand: Census 2021
Product: Census 2021
Entrant Company: M&C Saatchi
Client: Office for National Statistics
Creative Director: Executive Creative Director : Ben Golik
Copywriter: Creatives: Jordan Morris, Danny Jones, Tom Kennedy
Sound Design: Creative Outpost
Casting: Casting: Sally McCleery
Music: ‘This Will Be Our Year’ – Jose McGill & The Vagaband
Other: Production Manager: Cat Irving Production Assistant :Becky Thompson Location Manager: Ben Carter Grade: James Bamford @ The Mill Online Post Production: Tim Gaydon @ Creative Outpost
Notes: Brexit, Covid-19, and devolution, it’s fair to say right now our population feels more divided than ever. With this in mind, the timing of the 2021 Census couldn’t be more important. We needed to unite people from every community, background and belief in England and Wales under one, two letter word. Us. We created a campaign running in 44 different languages, featuring nearly 200 members of the public, from different age groups, genders, ethnicities, sexualities, abilities, social classes, professions and geographies, that shows every facet of England and Wales as one. The Census 2021. it’s about us.

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