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The Power Of BBC Sounds - BBC Sounds Podcasting - BBC JPG
The Power Of BBC Sounds - BBC Sounds Podcasting - BBC YOUTUBE 1m:15s

The Power Of BBC Sounds - BBC
BBC Sounds Podcasting

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The Power Of BBC Sounds - BBC - BBC Sounds Podcasting

Shortlist

Title: The Power Of BBC Sounds
Brand: BBC
Product: BBC Sounds Podcasting
Entrant Company: The Mill
Agency Network: BBC Creative
Client: BBC Creative
Creative Director: Lambros Charalamous
Production Company: Rogue Films
Director: Sam Brown
Production Company Producer: Polly Ruskin
DOP: Alex Barber
Post Production Company: The Mill
Visual Effects: Gary Driver, Sam Driscoll, Wes, Philip Maddock
Other: VFX Creative Director: Wes
Other: Executive Producer: Chris Allen
Other: Producer: Mia Saunders
Other: Agency Producer: Harriet McHugh
Notes: The weird and wonderful spot was created in collaboration with Director Sam Brown out of Rogue Films and features gravity-defying visuals from our VFX team in which viewers witness individuals become one with the sounds they hear through head-splitting movements, sound-wave trails, and levitation.

Our VFX artists were able to flex their creative prowess on this spot. Mill Creative Director, Wes states: “Sam Brown had an idea of what kind of effect he wanted for each character but the final look was a fairly open brief – something new and something cool, but most importantly, something that visualised how each character was affected by whatever they were listening to. We had a lot of creative freedom in developing the looks and settled on a general feel for nearly all of them fairly soon after the edit. It was then about how far to push things. Often we’d have to pull things back a bit from where we’d got to – constantly making new iterations and comparing them to what we’d had previously. The level of creative input the team were afforded by Sam and BBC Creative is what made it such a great project to be involved in.”