ADVERTISING - FILM CRAFT - INTERNATIONAL
Best CGI/Visual Effects (2021)
ADVERTISING - FILM CRAFT - INTERNATIONAL (Best CGI/Visual Effects)
JPG
YOUTUBE
1m:15s
The Power Of BBC Sounds - BBC
BBC Sounds Podcasting
Shortlist
| Title: | The Power Of BBC Sounds |
|---|---|
| Brand: | BBC |
| Product: | BBC Sounds Podcasting |
| Entrant Company: | The Mill |
| Agency Network: | BBC Creative |
| Client: | BBC Creative |
| Creative Director: | Lambros Charalamous |
| Production Company: | Rogue Films |
| Director: | Sam Brown |
| Production Company Producer: | Polly Ruskin |
| DOP: | Alex Barber |
| Post Production Company: | The Mill |
| Visual Effects: | Gary Driver, Sam Driscoll, Wes, Philip Maddock |
| Other: | VFX Creative Director: Wes |
| Other: | Executive Producer: Chris Allen |
| Other: | Producer: Mia Saunders |
| Other: | Agency Producer: Harriet McHugh |
| Notes: | The weird and wonderful spot was created in collaboration with Director Sam Brown out of Rogue Films and features gravity-defying visuals from our VFX team in which viewers witness individuals become one with the sounds they hear through head-splitting movements, sound-wave trails, and levitation. Our VFX artists were able to flex their creative prowess on this spot. Mill Creative Director, Wes states: “Sam Brown had an idea of what kind of effect he wanted for each character but the final look was a fairly open brief – something new and something cool, but most importantly, something that visualised how each character was affected by whatever they were listening to. We had a lot of creative freedom in developing the looks and settled on a general feel for nearly all of them fairly soon after the edit. It was then about how far to push things. Often we’d have to pull things back a bit from where we’d got to – constantly making new iterations and comparing them to what we’d had previously. The level of creative input the team were afforded by Sam and BBC Creative is what made it such a great project to be involved in.” |
