2021
PRINT/OUTDOOR
- INTERNATIONAL
(Healthcare & Pharmacy)
Lung Cancer 'See Through The Symptoms' - Engine Creative
Awareness
Shortlist
Title:
|
Lung Cancer 'See Through The Symptoms' |
Brand:
|
Engine Creative |
Product:
|
Awareness |
Entrant Company:
|
Tag Collective Arts |
Agency Network:
|
Engine Creative |
Client:
|
Engine Creative |
Creative Director: |
Bilel Labjaoui & Charlie Hallam |
Art Director: |
Engine Creative |
Photographer: |
Rankin |
Other: |
DESIGNER: Steven Qua |
Other: |
SOUND DESIGN: Scott Little |
Other: |
CREATIVE RETOUCHER: Adam Howes |
Other: |
DESIGN AND MOTION DESIGN: Daniel Todd |
Other: |
CREATIVE PRODUCER: Donna Head & Nick Toumazi |
Other: |
PHOTOGRAPHY RETOUCHING: True Black Studio |
Other: |
PHOTOGRAPHY TEAM: Manny Owusu-Afram, Tatjana Galic, Doma Dovgialo and Chloe Burgess |
Other: |
PRODUCER: Grace Finger |
Other: |
EXECUTIVE PRODUCER: Chelsea Stemple |
Other: |
CHAIRMAN: Julian Hough |
Notes: |
Lung Cancer, see through the symptoms is being entered, as we believe this is the definition of design for good. When Rankin approached us to be a part of this project, we could not say no, the idea of the campaign was to promote earlier diagnosis of the disease. we worked closely with the advertising agency for how best to portray it. We did not want to distract from the beautiful photography from Rankin so the whole thinking was to add the x ray to match the mood outlaid from him. We sourced x rays and, in some cases, used the real x rays from the people involved. It was a job where you really wanted to do it justice. We wanted to illustrate the severity of some of the cancer cases and this message needed to be expressed quickly. The expressions caught in camera, married with the illustration of the cancer hopefully conveyed the powerful message. The Campaign hit its target of £40,000 with the money being used to fund an early diagnosis campaign targeting GPs, this project also received recognition and articles from the Guardian, Campaign, Little Black book. |