PRINT/OUTDOOR - INTERNATIONAL

Lung Cancer 'See Through The Symptoms' - Engine Creative
Awareness

Shortlist

Title:	Lung Cancer 'See Through The Symptoms'
Brand:	Engine Creative
Product:	Awareness
Entrant Company:	Tag Collective Arts
Agency Network:	Engine Creative
Client:	Engine Creative
Creative Director:	Bilel Labjaoui & Charlie Hallam
Art Director:	Engine Creative
Photographer:	Rankin
Other:	DESIGNER: Steven Qua
Other:	SOUND DESIGN: Scott Little
Other:	CREATIVE RETOUCHER: Adam Howes
Other:	DESIGN AND MOTION DESIGN: Daniel Todd
Other:	CREATIVE PRODUCER: Donna Head & Nick Toumazi
Other:	PHOTOGRAPHY RETOUCHING: True Black Studio
Other:	PHOTOGRAPHY TEAM: Manny Owusu-Afram, Tatjana Galic, Doma Dovgialo and Chloe Burgess
Other:	PRODUCER: Grace Finger
Other:	EXECUTIVE PRODUCER: Chelsea Stemple
Other:	CHAIRMAN: Julian Hough
Notes:	Lung Cancer, see through the symptoms is being entered, as we believe this is the definition of design for good. When Rankin approached us to be a part of this project, we could not say no, the idea of the campaign was to promote earlier diagnosis of the disease. we worked closely with the advertising agency for how best to portray it. We did not want to distract from the beautiful photography from Rankin so the whole thinking was to add the x ray to match the mood outlaid from him. We sourced x rays and, in some cases, used the real x rays from the people involved. It was a job where you really wanted to do it justice. We wanted to illustrate the severity of some of the cancer cases and this message needed to be expressed quickly. The expressions caught in camera, married with the illustration of the cancer hopefully conveyed the powerful message. The Campaign hit its target of £40,000 with the money being used to fund an early diagnosis campaign targeting GPs, this project also received recognition and articles from the Guardian, Campaign, Little Black book.