DIGITAL - INTERNATIONAL
Innovative use of Technology (2021)
DIGITAL - INTERNATIONAL (Innovative use of Technology)
The Impossible Tattoo - T-Mobile
|Title:||The Impossible Tattoo|
|Entrant Company:||The Mill|
|Creative Director:||Noel Drew|
|Digital Strategist:||Maurits Denekamp|
|Production Company:||The Mill|
|Digital Producer:||Elliot Tagg, Sinead Catney|
|Other:||Developers: Seph Li, Matthew Hill, Eleanor Edwards|
|Other:||Agency: Anomaly Amsterdam|
|Notes:||Brief: To showcase the speed, reliability and low latency of T-Mobile's 5G network by tattooing someone remotely in real-time over a wireless 5G connection.
Approach: There were three lanes of initial development. Firstly we needed to work out how to track the tattoo artist's movements and detect when he was making contact with the surface of a fake practice arm and transmit this data over the network. Secondly, we had to develop a robotic platform that could receive this data in realtime and control the robot's movements in relation to the human arm. Thirdly we needed to develop a deep understanding of the fine details of tattooing.
Impact: A fully functioning 5G tattooing robot that is showcased in a mind-blowing three-minute documentary-style film. (Video views in a week: 340,000)