RADIO CRAFT - IRISH
2021 RADIO CRAFT - IRISH (Writing)
Hey Daddy! - Swim Ireland
|Entrant Company:||Boys + Girls|
|Creative Director:||Kris Clarkin, Laurence O'Byrne, Rory Hamilton|
|Sound Studio:||Mutiny Studios|
|Sound Engineer:||Mark Richards, Mutiny Studios|
|Account Manager:||Hannah Hewetson|
|Agency Producer:||Keeva Bolger|
|Other:||Caroline Keogh, Executive Relationship Director|
|Other:||Patrick Horan, Senior Motion Graphics Designer|
|Other:||Aoife Murphy, Executive Strategy Director|
|Notes:||"Look at me." Three simple words parents hear with such regularity that many of us have learned to drown it out. This radio ad uses that simple phrase, over and over again, as the waves come crashing down, to highlight the perils of not paying attention to your child in the water.
Drowning is the second biggest cause of accidental deaths for children in Ireland. This radio PSA aired during the summer of the Covid-19 pandemic when the risk of drowning grew significantlyin Ireland because more Irish people who weren’t used to swimming in the dangerous seas around the country were visiting local beaches due to a mix of good weather and the restriction on international travel.