RADIO
- IRISH
(Charities & Trusts)
Rainbow Blood - BeLong To Youth Services
BeLong To Youth Services
Shortlist
|
Title:
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Rainbow Blood |
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Brand:
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BeLong To Youth Services |
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Product:
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BeLong To Youth Services |
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Entrant Company:
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Boys + Girls |
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Agency Network:
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Independent |
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Client:
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BeLong To Youth Services |
| Creative Director: |
Laurence O'Byrne, Mark Tuthill |
| Copywriter: |
Niamh Ryan |
| Sound Studio: |
Raygun - Steven Maher |
| Account Director: |
David Carter |
| Account Manager: |
Hannah Hewetson |
| Agency Producer: |
Keeva Bolger |
| Art Director: |
Udi Ovadia, Conor Marron |
| Other: |
Rory Hamilton, Chief Creative Officer |
| Other: |
Bridget Johnson, Executive Creative Director |
| Other: |
Simon Ross, Finished Art |
| Other: |
Barry Smith, Head of Design |
| Other: |
Nadine Kennedy, Designer |
| Other: |
Alex Telfer, Photographer |
| Other: |
Christopher Huet, Retoucher |
| Other: |
FeliSpeaks, Writer and Performer |
| Other: |
Rory O'Neill/ Panti Bliss |
| Notes: |
1 in 5 people who identify as LGBTI+ have been physically attacked because of their sexuality. We created a powerful press ad and impactful 60” radio spot to draw attention to this shocking statistic, entitled ‘Rainbow Blood’. The image captures the raw vulnerability of a young gay man who has been physically assaulted, as rainbow blood streams down his face. Paired with this powerful image is an equally powerful piece of radio, composed and performed by the incredible spoken word poet FeliSpeaks. During Pride month, in partnership with IBI and RTE, the radio performance played nationwide on Friday June 25th at 11.59am across local and independent stations - almost every single radio station in Ireland - holding the country’s attention for 60 seconds. |
JPEG
MP4
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