ADVERTISING - MUSIC & SOUND CRAFT - IRISH
Best Re-Record of Licensed Music (2021)
ADVERTISING - MUSIC & SOUND CRAFT - IRISH (Best Re-Record of Licensed Music)
Christmas Checklist - Lidl
|Entrant Company:||BBDO Dublin|
|Creative Director:||Shane O'Brien|
|Sound Studio:||Avondale Studios|
|Sound Engineer:||Kevin Breathnach|
|Account Director:||Sinead Lee|
|Account Manager:||Elana Murphy|
|Agency Producer:||Georgia Stevenson|
|Art Director:||James Carr|
|Other:||Project Director - Emma Corcoran|
|Other:||Head of Innovation - Enda Conway|
|Other:||Deputy Head of Marketing - Fiona Fagan|
|Other:||Senior Project Manager - Sarah Jane Coogan|
|Other:||Head of Communications - Aoife Clark|
|Other:||Senior Marketing Manager - Tom Mughal|
|Other:||Director - Gavin Kelly|
|Notes:||For our animated Christmas adventure packed full of fun, we needed a singalong, festive earworm to accompany it.
With lyrics that speak of capping off a tough year with a bigger-than-usual Christmas celebration, ‘We Need A Little Christmas’ from the 1966 Jerry Herman Broadway musical ‘Mame’, was ideal for capturing the mood of the nation after a long hard year of lockdowns and loneliness. Our track echoes the mischievous, Amblin-esque energy of our film until it bursts into a soaring, uplifting singalong crescendo with an earworm which helped our work become one of the most memorable ads on screens during the Christmas period.
That we could tweak ‘We Need A Little Christmas’ into ‘We Need A Lidl Christmas’ was just the icing on the Christmas cake!