2021 ADVERTISING - MUSIC & SOUND CRAFT - IRISH (Best Re-Record of Licensed Music)

Christmas Checklist - Lidl - Lidl JPG
Christmas Checklist - Lidl - Lidl MP4 1m:00s

Christmas Checklist - Lidl

Christmas Checklist - Lidl - Lidl


Title: Christmas Checklist
Brand: Lidl
Product: Lidl
Entrant Company: BBDO Dublin
Agency Network: BBDO
Client: Lidl
Creative Director: Shane O'Brien
Copywriter: Gerry McBride
Sound Studio: Avondale Studios
Sound Engineer: Kevin Breathnach
Account Director: Sinead Lee
Account Manager: Elana Murphy
Agency Producer: Georgia Stevenson
Art Director: James Carr
Other: Project Director - Emma Corcoran
Other: Head of Innovation - Enda Conway
Other: Deputy Head of Marketing - Fiona Fagan
Other: Senior Project Manager - Sarah Jane Coogan
Other: Head of Communications - Aoife Clark
Other: Senior Marketing Manager - Tom Mughal
Other: Director - Gavin Kelly
Notes: For our animated Christmas adventure packed full of fun, we needed a singalong, festive earworm to accompany it.
With lyrics that speak of capping off a tough year with a bigger-than-usual Christmas celebration, ‘We Need A Little Christmas’ from the 1966 Jerry Herman Broadway musical ‘Mame’, was ideal for capturing the mood of the nation after a long hard year of lockdowns and loneliness. Our track echoes the mischievous, Amblin-esque energy of our film until it bursts into a soaring, uplifting singalong crescendo with an earworm which helped our work become one of the most memorable ads on screens during the Christmas period.
That we could tweak ‘We Need A Little Christmas’ into ‘We Need A Lidl Christmas’ was just the icing on the Christmas cake!
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