ADVERTISING - MUSIC & SOUND CRAFT - IRISH
Best Re-Record of Licensed Music (2021)
2021 ADVERTISING - MUSIC & SOUND CRAFT - IRISH (Best Re-Record of Licensed Music)
JPG
MP4
1m:00s
Christmas Checklist - Lidl
Lidl
Shortlist
| Title: | Christmas Checklist |
|---|---|
| Brand: | Lidl |
| Product: | Lidl |
| Entrant Company: | BBDO Dublin |
| Agency Network: | BBDO |
| Client: | Lidl |
| Creative Director: | Shane O'Brien |
| Copywriter: | Gerry McBride |
| Sound Studio: | Avondale Studios |
| Sound Engineer: | Kevin Breathnach |
| Account Director: | Sinead Lee |
| Account Manager: | Elana Murphy |
| Agency Producer: | Georgia Stevenson |
| Art Director: | James Carr |
| Other: | Project Director - Emma Corcoran |
| Other: | Head of Innovation - Enda Conway |
| Other: | Deputy Head of Marketing - Fiona Fagan |
| Other: | Senior Project Manager - Sarah Jane Coogan |
| Other: | Head of Communications - Aoife Clark |
| Other: | Senior Marketing Manager - Tom Mughal |
| Other: | Director - Gavin Kelly |
| Notes: | For our animated Christmas adventure packed full of fun, we needed a singalong, festive earworm to accompany it. With lyrics that speak of capping off a tough year with a bigger-than-usual Christmas celebration, ‘We Need A Little Christmas’ from the 1966 Jerry Herman Broadway musical ‘Mame’, was ideal for capturing the mood of the nation after a long hard year of lockdowns and loneliness. Our track echoes the mischievous, Amblin-esque energy of our film until it bursts into a soaring, uplifting singalong crescendo with an earworm which helped our work become one of the most memorable ads on screens during the Christmas period. That we could tweak ‘We Need A Little Christmas’ into ‘We Need A Lidl Christmas’ was just the icing on the Christmas cake! |
