DIGITAL - IRISH
Best Use of Social Media (2021)
2021 DIGITAL - IRISH (Best Use of Social Media)
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One More Sleep - Guinness
Guinness
Shortlist
| Title: | One More Sleep |
|---|---|
| Brand: | Guinness |
| Product: | Guinness |
| Entrant Company: | BBDO Dublin / AMVBBDO UK |
| Agency Network: | BBDO |
| Client: | Diageo |
| Creative Director: | Shane O'Brien |
| Judging URL: | https://www.instagram.com/p/CPyAMM2tAJt/ |
| Other: | Art Director - Vini Bustamante |
| Other: | Copywriter - Craig Babikian |
| Other: | Account Manager - Edward Nash |
| Other: | Account Director - Kate O'Callaghan |
| Notes: | On Monday, June 7th, 2021, outdoor hospitality for pubs and restaurants across Ireland finally returned after over 5 months of closure due to Covid-19 restrictions. Guinness wanted to celebrate this special moment, and tap into the anticipation of people longing to return to the pub for a pint of the black stuff with their mates. To stoke this anticipation, on Sunday, June 6th, 2021, the eve of outdoor hospitality reopening in Ireland, Guinness shared a playful social post reminding those counting down the days that the wait for that first pint back was almost over. The social post was simple – two white pillows were placed on a black background, creating the iconic and instantly recognisable Guinness pint silhouette, along with the line “ONE MORE SLEEP”, a nod to how many days were left until outdoor hospitality returned. This simple visual had the nation licking their lips on social media; generating 11.4k likes on Instagram and 1.2k on Twitter. |
