ADVERTISING - FILM - IRISH
Best Sport Event Themed Commercial (2021)
ADVERTISING - FILM - IRISH (Best Sport Event Themed Commercial)
Level The Playing Field - Lidl
|Title:||Level The Playing Field|
|Entrant Company:||BBDO Dublin|
|Creative Director:||Shane O'Brien|
|Production Company:||Red Rage|
|Account Director:||Sinead Lee|
|Art Director:||Rob Murray|
|Account Manager:||Emma Blaney|
|Agency Producer:||Georgia Stevenson|
|Production Company Producer:||Gary Moore|
|Post Production Company:||Windmill Lane|
|Sound Engineer:||Kevin Breathnach|
|Other:||Account Manager - Elana Murphy|
|Other:||Head of Strategy - Sarah Hughes|
|Other:||Deputy Head of Marketing - Fiona Fagan|
|Other:||Marketing Campaign Manager - Sarah-Jane Coogan|
|Other:||Head of Communications - Aoife Clark|
|Other:||Senior Partnerships Manager - Joe Mooney|
|Other:||National Development Manager LGFA - Lyn Savage|
|Notes:||The LGFA was set up in 1974. Before that women didn’t get to play Gaelic football. It was tough going from the start.
With the support of Lidl, some serious progress had been made by the women of the LGFA over the last 5 years.
Yet it wasn’t enough. It isn’t enough. It isn’t equality. It isn’t parity. The fight goes on.
These women are sports people who constantly battle uneven odds.
Less resources. Less coverage. Less recognition of their achievements.
They are not playing on a level playing field.
This is what drives them. This film is a hymn to the relentless efforts.
They won’t stop until the they have reached their goal. Until they level the playing field.