AMBIENT/NON-TRADITIONAL & PR - IRISH (Ambient - Small Formats)

Postcards from Lidl - Lidl - Lidl JPG
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Postcards from Lidl - Lidl
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Postcards from Lidl - Lidl - Lidl

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Title: Postcards from Lidl
Brand: Lidl
Product: Lidl
Entrant Company: BBDO Dublin
Agency Network: BBDO
Client: Lidl
Creative Director: Shane O'Brien
Art Director: Rob Murray
Account Director: Sinead Lee
Account Manager: Elana Murphy
Copywriter: Gerry McBride
Illustrator: Vini Bustamante
Other: Project Director - Emma Corcoran
Other: Producer - Hugh Kirwan
Other: Head of Innovation - Enda Conway
Other: Deputy Head of Marketing - Fiona Fagan
Other: Marketing Campaign Manager - Sarah Jane Coogan
Other: Head of Communications - Aoife Clarke
Other: Senior Marketing Manager - Tom Mughal
Notes: 2021 was the year of the staycation, and we wanted to encourage people to still enjoy all the little things they would normally do if they were heading on a sun holiday. So we commissioned a suite of postcards for every county, featuring that locality’s best-known landmarks and tourist hotspots. These were distributed free at every Lidl in Ireland, giving customers a smile, the summertime feeling of being away, and the perfect opportunity to reach out and contact friends and family who had been separated by lockdown.

The charming postcards were a huge hit with customers, as evidenced by the many lovely social media posts that sprung up around the campaign.