ADVERTISING - FILM CRAFT - INTERNATIONAL
Best CGI/Visual Effects (2021)
2021 ADVERTISING - FILM CRAFT - INTERNATIONAL (Best CGI/Visual Effects)
Against the Tide - The Glenlivet
The Glenlivet - Whisky
|Title:||Against the Tide|
|Product:||The Glenlivet - Whisky|
|Entrant Company:||Black Kite Studios|
|Creative Director:||Dave Day|
|Post Production Company:||Black Kite Studios|
|Visual Effects:||Black Kite Studios|
|Other:||VFX Lead - Guillaume Weiss|
|Notes:||There were a number of technical restrictions with the treadmill, such as the weight limit on the belt, maximum speed, acceleration pre-roll time, health & safety requirements. We provided extensive clean-up and reconstructed a lot of the environment.
The approach was to manipulate elements in compositing, aiming to preserve the analog in-camera charm. The structure needed extending in height in the wider shots as we could only use the top section of our practical build, creating in post, all the elements dropping off the treadmill.