2021 ADVERTISING - FILM CRAFT - IRISH (Best Art Direction/Production Design)

Start Here - EBS Mortgages - EBS JPG
Start Here - EBS Mortgages - EBS MP4 1m:00s

Start Here - EBS
EBS Mortgages

Start Here - EBS - EBS Mortgages


Title: Start Here
Brand: EBS
Product: EBS Mortgages
Entrant Company: BBDO Dublin
Agency Network: BBDO
Client: EBS
Creative Director: Dylan Cotter
Production Company: Sweet Media
Director: Bethan Seller
Account Executive: Lizzy Beecham
Account Director: Fiona Gilroy
Art Director: Ivona Poljak
Agency Producer: Georgia Stevenson
Production Company Producer: Andy Bradford
Copywriter: Isabel Harvey
Post Production Company: Screen Scene
Sound Studio: Avondale
Sound Engineer: Kevin Breathnach
Music: McAsso - Sam Worskett
Other: Head of Marketing EBS - Aoife Hall
Other: Senior Brand Manager AIB - Matthew Carolan
Other: Brand Manager - Andy Haughey
Other: Head of Marketing AIB - Mark Brennan
Other: Chief Marketing Officer AIB - Mark Doyle
Notes: EBS: Start Here – First Time Buyers showcases the real anxieties of being stuck in a less-than-ideal living situation, in this case, when you’re ready to buy your first home, and leave your rental accommodation or fly the nest from your parents’. ‘First Time Buyers’ depicts the frustrations of being stuck somewhere in an explosive, colourful and slightly bizarre way, whether that’s the mortification of encountering a sex scene on TV with your parents, trying to avoid losing your rental deposit, or navigating décor in an apartment where your landlord doesn’t let you make it feel your own. This is where EBS come in, empathetic, understanding and ever-ready-to-help EBS. EBS aren’t a bank, so they don’t act like one, and First Time Buyers depicts this. Offered as the ideal solution to even the wackiest living situations, their trustworthy Mortgage Masters are ready to help you get out. If you’re ready to move and you don’t know where to start… Start Here.
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