ADVERTISING - FILM - INTERNATIONAL (Household, Garden & Pets)

Contract - Farrow & Ball - Modern Emulsion JPG
Contract - Farrow & Ball - Modern Emulsion MP4 56s
Contract - Farrow & Ball - Modern Emulsion MP4 1m:59s

Contract - Modern Emulsion
Farrow & Ball

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Contract - Modern Emulsion - Farrow & Ball

Shortlist

Title: Contract
Brand: Modern Emulsion
Product: Farrow & Ball
Entrant Company: BMB
Agency Network: Cheil
Client: Farrow & Ball
Creative Director: Matt Lever
Production Company: Hungry Man
Director: David Kerr
Account Director: Matt Bonny
Art Director: Will Marsden & Jordan Down
Account Manager: Liv Myers
Agency Producer: Kate Banks
Copywriter: Will Marsden & Jordan Down
Post Production Company: NCP
Sound Studio: Wave
Other: Head Of Strategy - Mel Arrow
Other: Head Of Design - Dom Grant
Other: Designer - Sam Hamer
Notes: The Modern Emulsion campaign was designed to show that Farrow & Ball aren't lofty and removed from everyday life. Far from it. They get it. Painting a house is stressful. All of a sudden, your family and friends, the people you want to impress, even your own husband and his motorbike, become the wine spilling, muddy dog bringing, oily hand wielding enemy to your lovely new walls. But now, you can relax. Because Modern Emulsion is wipeable and washable. The campaign was Farrow & Ball's most successful campaign to date with a double-digit sales spike and dramatically improved brand metrics.