ADVERTISING - FILM CRAFT - ANIMATION - IRISH (Animation)

Beefgrudgery - Lidl Beef - Lidl Ireland JPG
Beefgrudgery - Lidl Beef - Lidl Ireland MP4 30s

Beefgrudgery - Lidl Ireland
Lidl Beef

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Beefgrudgery - Lidl Ireland - Lidl Beef

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Title: Beefgrudgery
Brand: Lidl Ireland
Product: Lidl Beef
Entrant Company: Piranha Bar
Agency Network: BBDO Dublin
Client: Lidl Ireland
Creative Director: Gavin Kelly
Production Company: Piranha Bar
Director: Gavin Kelly
Art Director: Kevin McKay
Account Manager: Elana Murphy
Agency Producer: Georgia Stevenson
Production Company Producer: Emily Brady
DOP: Piers McGrail
Copywriter: Eoin Tierney
Post Production Company: Piranha Bar
Sound Studio: Avondale Studios
Sound Engineer: Kevin Breathnach
Animation: Shaun Kelly, Jack Bowler, Can Erduman, Alex Bootz, Iobhar Stokes
Other: Shaun Kelly (Designer)
Other: Sebastian Pfeifer (Rigging)
Other: Dan McNicholl (Roto & Paint)
Other: Cormac Kelly & Orçun Akman (Addition 3D)
Notes: "Beefgrudgery" is in the air. In a uniquely Irish take on success, this claymation spot is a study some disgruntled Lidl products living in the shadow of Lidl's famous Beef. Here we see bread, strawberries, cheese and a curmudgeonly turnip throwing shade on their fellow Lidl label mate. After all, as any Irish person knows, anyone getting notions of grandeur deserves to be taken down a peg or three.