DESIGN - INTERNATIONAL
Brand Identity (2021)
2021 DESIGN - INTERNATIONAL (Brand Identity)
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Chef Brad Carter Brand Identity - Chef Brad Carter
Chef Brad Carter Brand Identity
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| Title: | Chef Brad Carter Brand Identity |
|---|---|
| Brand: | Chef Brad Carter |
| Product: | Chef Brad Carter Brand Identity |
| Entrant Company: | Common Curiosity |
| Client: | Chef Brad Carter |
| Creative Director: | Alex Woolley / Paul Felton |
| Designer: | Alex Woolley / Paul Felton / Carolina Magro |
| Photographer: | Jack Spicer Adams |
| Notes: | Chef Brad Carter isn't your average chef, he's a Michelin starred chef with a love of rave, creating mind-bending cuisine. The brand draws on the parallels between rave culture and culinary dopamine rushes in the brain. The core of the identity focuses around 'A Culinary Trip', with a signature smiley created exclusively of c's, and imagery being heightened through unique colour treatments that have derived directly from MRI scans of the brain. |
