DESIGN - INTERNATIONAL (Brand Identity)

Chef Brad Carter Brand Identity - Chef Brad Carter Brand Identity - Chef Brad Carter PDF

Chef Brad Carter Brand Identity - Chef Brad Carter
Chef Brad Carter Brand Identity

Share:
Chef Brad Carter Brand Identity - Chef Brad Carter - Chef Brad Carter Brand Identity

Bronze

Title: Chef Brad Carter Brand Identity
Brand: Chef Brad Carter
Product: Chef Brad Carter Brand Identity
Entrant Company: Common Curiosity
Client: Chef Brad Carter
Creative Director: Alex Woolley / Paul Felton
Designer: Alex Woolley / Paul Felton / Carolina Magro
Photographer: Jack Spicer Adams
Notes: Chef Brad Carter isn't your average chef, he's a Michelin starred chef with a love of rave, creating mind-bending cuisine.

The brand draws on the parallels between rave culture and culinary dopamine rushes in the brain. The core of the identity focuses around 'A Culinary Trip', with a signature smiley created exclusively of c's, and imagery being heightened through unique colour treatments that have derived directly from MRI scans of the brain.