DIGITAL - INTERNATIONAL
Travel, Tourism, Hotels (2021)
DIGITAL - INTERNATIONAL (Travel, Tourism, Hotels)
JPG
MP4
2m:00s
Singapore By Stream - Singapore Tourism Board
Singapore Tourism Board
Silver
| Title: | Singapore By Stream |
|---|---|
| Brand: | Singapore Tourism Board |
| Product: | Singapore Tourism Board |
| Entrant Company: | TBWA\Chiat\Day NY |
| Agency Network: | TBWA |
| Client: | Singapore Tourism Board |
| Creative Director: | Chris Beresford-Hill, Jexy Holman, Nuno Teixeira |
| Director: | Keith Kwek, Nicholas Chee |
| Judging URL: | https://www.twitch.tv/singaporebystream |
| Account Executive: | Nancy Reyes, Bruna Bechelli |
| Digital Strategist: | James Sowden, Jennifer Kung, Raymond Sein, Lesley Parks, Bodi Karsono, Emily Karsono |
| Production Company: | Breed / The Flying Kick Asia |
| Digital Producer: | John Doris, Jessica Fiore, Steven Kreuch, Lingun Sung, Clio Goh |
| Designer: | Robyn Makinson, Alexandra Floresmeyer, Vivian Lee, Jung Eun Han |
| Other: | Account Director: Juliana Braz, Chaney Hart |
| Other: | Art Director: Royston Ang, Belen Aragon |
| Other: | Copywriter: Kaleb Mulugeta |
| Notes: | With travel banned and borders closed, we opened Singapore up virtually, for people to explore through a gamified, fully interactive experience. We invited people to visit Singapore via taxi, from anywhere in the world. In doing so, we created the first virtual, interactive tourism experience on Twitch. People entered the virtual cab, explored local hidden gems and historic landmarks, and got to know the taxi driver anyone would love to ride with. Through the tours, passengers explored the ins and outs of Singapore on Twitch, engaged in interesting conversations, and learned about the city-state’s history and culture. |
