ADVERTISING - FILM CRAFT - INTERNATIONAL
Best CGI/Visual Effects (2021)
ADVERTISING - FILM CRAFT - INTERNATIONAL (Best CGI/Visual Effects)
First Steps - Oculus
|Entrant Company:||TBWA\Chiat\Day NY|
|Client:||Facebook Reality Labs|
|Creative Director:||Chris Beresford-Hill, Jexy Holman, Nuno Teixeira|
|Production Company:||Reset Content|
|Director:||Ian Pons Jewell|
|Account Executive:||Nancy Reyes|
|Account Director:||Shannon Nunn, Nora Chivelly|
|Art Director:||Alyssa Cavanaugh|
|Account Manager:||Nico Rodriguez|
|Agency Producer:||John Doris, Tina Lam|
|Production Company Producer:||JP Colombo, Deanie O'Neil, Jen Beitler, Jon Adams|
|Editor:||Gaia Boretti, Andre Rodrigues|
|Post Production Company:||The Mill|
|Sound Studio:||String and Tins|
|Sound Engineer:||Lawrence Kendrick|
|Visual Effects:||The Mill|
|Other:||Service Company: Radioaktiv Film|
|Other:||Editorial: The Assembly Rooms|
|Other:||Strategy: James Sowden, Katelyn Saks, Sophie Engelstein, Mani Schlisser, Kayla Sredni|
|Notes:||To launch the new Oculus Quest 2, we needed to show people what it was like to enter the world of virtual reality, and be fully immersed in the gameplay within.
To do that, we created a totally new POV shooting technique, using a three-person system that included a camera operator and a pair of twins, each on one side of the camera, each playing a half of the POV’s body. It had never been done before, and made our recreation of the VR experience even more cinematic and immersive, by mimicking the brain’s natural stabilisation ability.
From there, the film took the viewer through the worlds of Star Wars, Jurassic Park, The Walking Dead, to the Normandy D-Day landings, the top of a skyscraper, into a full-blown battle royale, and added in a spot of fishing for good measure.
And at the end of that rollercoaster, we even got in a little jab at our competitors in the console gaming world as well.