BRANDED CONTENT - INTERNATIONAL
Fiction under 5 mins (2021)
2021 BRANDED CONTENT - INTERNATIONAL (Fiction under 5 mins)
Love, Lawyers & the Government - Family Equality
|Title:||Love, Lawyers & the Government|
|Entrant Company:||TBWA\Chiat\Day NY|
|Creative Director:||Chris Beresford-Hill, Al Merry|
|Director:||Will Speck & Josh Gordon|
|Account Executive:||Nancy Reyes, Bruna Bechelli|
|Account Director:||Nora Chivelly|
|Art Director:||Ashley Veltre, Sarah Arrington|
|Account Manager:||Chaney Hart|
|Agency Producer:||John Doris, Chris Klein, Natasha Tkach|
|Production Company Producer:||Jay Wakefield|
|Editor:||Graham Turner, Connie Chuang|
|Copywriter:||Holden Rasche, Alli Walker|
|Post Production Company:||Cabin Editorial|
|Sound Studio:||Screaming Penguin|
|Sound Engineer:||Rob Fielack|
|Other:||Strategy: James Sowden, Samantha Cescau, Lesley Parks, Kayla Sredni|
|Notes:||LGBTQ+ family protection isn’t a federal law. And LGBTQ+ people looking to start or grow their families face legal discrimination, massive financial burdens, and social bias at every step of the process. It takes time, money, and energy for these people to become parents, but most of all, it takes courage.
It’s a monumental struggle for these parents-to-be. It’s a struggle that Family Equality, an organization dedicated to helping these families and fixing the problem, is working to solve. But it’s a struggle that many, many Americans simply are not aware of.
We approached this serious topic in an entertaining way in order to capture and hold people’s
attention. And to explain a complicated story as simply as possible. So we took a familiar parenting scenario, and told a new version. Every line of dialogue in the entire film is true. And as the dad told the story to his kid, our film engaged with and explained the issue to our audience.