ADVERTISING - MUSIC & SOUND CRAFT - INTERNATIONAL
Best Use of Licensed Music - SYNC (2021)
2021 ADVERTISING - MUSIC & SOUND CRAFT - INTERNATIONAL (Best Use of Licensed Music - SYNC)
That Feeling - The AA
|Entrant Company:||Theodore Music|
|Agency Network:||Adam and Eve DDB|
|Creative Director:||Ben Tollett|
|Account Director:||Lesley Smith|
|Account Manager:||Megan Hill|
|Agency Producer:||Charles Woodall, Stephen Mead|
|Other:||Director: The Perlorian Brothers|
|Other:||Artist: Sofi Tukker|
|Other:||Track Songwriter(s) / Composer(s) Tucker Raymond Halpern & Sophie Hawley Weld|
|Other:||Music Publisher Third Side Music|
|Other:||Record Label Sony Music|
|Other:||Music Supervisor(s) Tom Stanford|
|Notes:||In July 2020, timed to coincide with Boris’ announcement that the nation would be coming out of the first lockdown, AA introduced a new mascot – Tukker the puppet dog, who reminded drivers, and pedestrians alike, of the feeling of freedom.
The campaign launched on social media and achieved the highest engagement of any campaign AA has run on the platform to-date.
Theodore Music worked alongside the agency as Music Supervisors and placed 'Drinkee' by Sofi Tukker helping to increase Spotify streams by 134% during the UK between July and October 2020. The track reached #20 in iTune Dance charts and #18 in Shazam's Top 200 - with #49k Shazam tags during the period.
The mascot of the campaign, Tukker proved a massive success and The AA launched a limited edition soft toy version which became highly sought after! The band even released their own spoof version of the ad which went viral on instagram.