DESIGN - INTERNATIONAL (Logotypes and Marques)

Emmie's Books Branding - Childrens Charity - Emmie's Books JPG
Emmie's Books Branding - Childrens Charity - Emmie's Books JPG
Emmie's Books Branding - Childrens Charity - Emmie's Books JPG
Emmie's Books Branding - Childrens Charity - Emmie's Books JPG

Emmie's Books Branding - Emmie's Books
Childrens Charity

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Emmie's Books Branding - Emmie's Books - Childrens Charity

Shortlist

Title: Emmie's Books Branding
Brand: Emmie's Books
Product: Childrens Charity
Entrant Company: John McPartland Studio
Client: Emmie's Books
Creative Director: John McPartland
Designer: John McPartland
Notes: Emmie's Books is a charity that provides books to children in Hospital Oncology wards, using the power of escapism through books to help make stays as positive for children as possible.

We used the negative space within stacked books to form the E & B for our marque, creating a simple yet instantly recognisable logo.