2021 ADVERTISING - FILM CRAFT - INTERNATIONAL (Best Art Direction/Production Design)

Just Because - Diet Coke - Coca-Cola JPG
Just Because - Diet Coke - Coca-Cola MP4 1m:22s

Just Because - Coca-Cola
Diet Coke

Just Because - Coca-Cola - Diet Coke


Title: Just Because
Brand: Coca-Cola
Product: Diet Coke
Entrant Company: Anonymous Content
Agency Network: Droga5
Creative Director: Droga5
Production Company: Anonymous Content
Director: Autumn de Wilde
Notes: Brought to life by Oscar nominated director Autumn De Wilde, our brand-new campaign for Diet Coke – ‘Just Because’ – was designed to honour the mischievous and light-hearted mindset of its fans. Shining a light on individual authenticity and celebrating the positive and unapologetic attitude of Diet Coke drinkers who love what they love and don’t justify doing things their way. All stylishly rounded off with a refresh of the much loved jingle – giving it a modern twist by Grammy Award Winning artist Thundercat. As well as dazzling product photography by Philotheus Nisch.
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