2021
ADVERTISING - FILM CRAFT
- INTERNATIONAL
(Best Art Direction/Production Design)
Just Because - Coca-Cola
Diet Coke
Silver
|
Title:
|
Just Because |
|
Brand:
|
Coca-Cola |
|
Product:
|
Diet Coke |
|
Entrant Company:
|
Anonymous Content |
|
Agency Network:
|
Droga5 |
| Creative Director: |
Droga5 |
| Production Company: |
Anonymous Content |
| Director: |
Autumn de Wilde |
| Notes: |
Brought to life by Oscar nominated director Autumn De Wilde, our brand-new campaign for Diet Coke – ‘Just Because’ – was designed to honour the mischievous and light-hearted mindset of its fans. Shining a light on individual authenticity and celebrating the positive and unapologetic attitude of Diet Coke drinkers who love what they love and don’t justify doing things their way. All stylishly rounded off with a refresh of the much loved jingle – giving it a modern twist by Grammy Award Winning artist Thundercat. As well as dazzling product photography by Philotheus Nisch. |
JPG
MP4
1m:22s
