ADVERTISING - FILM CRAFT - INTERNATIONAL
Best Cinematography (2021)
ADVERTISING - FILM CRAFT - INTERNATIONAL (Best Cinematography)
The Journey - United Nations High Commissioner for Refugees
Refugee Olympics Team
|Brand:||United Nations High Commissioner for Refugees|
|Product:||Refugee Olympics Team|
|Entrant Company:||Anonymous Content|
|Agency Network:||Don't Panic|
|Creative Director:||FOUNDER: Joe Wade; CREATIVE PARTNER: Rick Dodds|
|Production Company:||Anonymous Content|
|Notes:||Those without citizenship were previously unable to compete at the Olympics, but since Rio 2016, they’ve been able to join the Refugee Olympic and Paralympic team. To raise global awareness ahead of Tokyo 2021, and make the refugee teams the second most supported in the world, we created a powerful film looking at the ‘journey’ these athletes make.
Our tense and engrossing campaign film followed the visual of the legs of one refugee to portray their unique experience all the way from their war-torn home to the starting blocks at the Olympics. We showed that while the destination of every athlete may be Tokyo, the journeys of refugees are challenging, diverse and deeply empowering.