BRANDED CONTENT - INTERNATIONAL
Fiction under 5 mins (2021)
2021 BRANDED CONTENT - INTERNATIONAL (Fiction under 5 mins)
Meet the CAO - Qualtrics
|Title:||Meet the CAO|
|Entrant Company:||TBWA\Chiat\Day NY|
|Creative Director:||Chris Beresford-Hill, Walt connelly|
|Production Company:||O Positive Films|
|Account Executive:||Nancy Reyes|
|Account Director:||Amy Krieg|
|Art Director:||Ashley Veltre|
|Agency Producer:||John Doris, Chris Klein, Alis Bellina|
|Production Company Producer:||Ralph Laucella, Jason Reda|
|Editor:||Gavin Cutler, Franklin Ponce|
|Post Production Company:||The Mill|
|Sound Studio:||Wave Studios NY|
|Sound Engineer:||Chris Afzal, Andrew Gaultieri|
|Other:||Strategy: James Sowden, Samantha Cescau|
|Notes:||Most businesses apologize for bad experiences instead of fixing them. And hiring a Chief Apology Officer (CAO) is the next logical step for the ever-expanding modern C-suite.
We feature fictional CAO Martin Jones in our Qualtrics campaign. In a series of films, we meet Martin and see his work up close.
He’s an empathy evangelist. He thinks saying sorry will revolutionize the way people do business. And while he may not be super competent, he sure is confident.
He’s the kind of character you love to hate. Which is good. The hero of this story is Qualtrics.
Because Qualtrics helps you find and fix experiences. And they’re working your Chief Apology Officer out of a job.