Ambient/Non-Traditional & PR

INTERNATIONAL / IRISH

Ambient - Small Formats
Beer mats, stickers, petrol pumps, POS...

Ambient - Special Build
Includes installations, pop up sites, use of buildings, use of exterior or interior location, floor space.

Events, Stunts, Live Brand or Interactive Experience
A creative idea using live performance to promote a brand or a product.

Other Screens - Moving Image
A creative idea using mobile phones, on screens at publis events, exhibitions, on screens in retail stores, digital outdoor screens.

PR/Tactical News Story
A creative idea that engages, educates or influences online/offline editorial media, newspapers, magazines, cinema, radio, television, social using PR and the news as a platform.

Use of Innovative Technology

Other

Branded Content

INTERNATIONAL / IRISH

Documentary under 5 mins
Documentary under 5 minutes in length created for television, cinema or online.

Documentary over 5 mins
Single scripted film over 5 minutes demonstrating how TV shows, publicity stunts and events were used to increase brand awareness.

Fiction under 5 mins
Single scripted film, drama, comedy under 5 minutes in length created for television, cinema or online.

Fiction Over 5 mins (may include dramas, comedies etc)
Single scripted film, drama, comedy over 5 minutes in length created for television, cinema or online.

Filmed Brand Experience/Stunts & Events/TV Shows etc under 5 mins
Single scripted film under 5 minutes demonstrating how TV shows, publicity stunts and events were used to increase brand awareness.

Filmed Brand Experience/Stunts & Events/TV Shows etc over 5 mins
Documentary over 5 minutes in length created for television, cinema or online.

Other

Design

INTERNATIONAL / IRISH

Brand Identity
Outstanding design for any product, brand or company. Please include three or more manifestations, from letterheads, brochures, websites, campaigns, signage, menus to merchandise.

Digital Design
Outstanding design and navigation for websites and apps. The category also includes interfaces for, say, online hotel and ticket bookings, entry and public information systems.

Editorial Design
Outstanding design for books, magazines and newspapers. Entries should display great covers and layouts, use of typography, photography and/or illustration. Please submit at least one physical copy for each entry.

Exhibitions and Installations
Outstanding design for permanent or temporary exhibitions and experiential installations in galleries, museums, tradeshows or public spaces.

Moving Image
Outstanding use of moving image for a brand, product, event or service and any form of media. Submissions can include animation (though not commercials), screen idents and screen titles for TV or cinema.

Packaging and Branding
Outstanding design for a product or brand from the structural packaging to the branding on the pack. We welcome innovative packs that also address environmental concerns.

Pop-ups and Experiential Design
Outstanding design for kiosks, brand launches, restaurants, retail and so on.

Posters
Outstanding posters to promote cultural events and talks, charities, political campaigns and so on. It does not include advertising billboards and installations.

Print Design
Outstanding design for stamps, fliers, invitations, calendars, brochures, manuals and general print communications.

Stationery
Outstanding logos and stationery for an individual, brand or company. Please include a selection of stationery, from compliments slips and websites to business cards.

Wayfinding and Placemaking
Outstanding sign systems and placemaking schemes, beautifully implemented, within buildings, leisure facilities, transport hubs and developments or in public spaces.

Design Craft

INTERNATIONAL / IRISH

Digital Innovation in Design
Technical innovations in special effects, immersive design, experiential design and sound design for online and physical applications.

Illustration
Outstanding use of illustration in any form of media. This includes data visualisations.

Photography
Outstanding use of photography in any form of media, print or online.

Typography
Outstanding use of typography in any form of media, print or online.

Writing in Design
Outstanding writing in a design context for packaging, branding, print or digital applications.

Digital

INTERNATIONAL / IRISH

Best Use of Social Media
Entry should demonstrate an outstanding use of social media to promote a brand or product and demonstrate shareability.

Innovative use of Technology
A creative idea that uses innovative techniques in the Digital space

Alcoholic drinks
Beer, wine, cider, spirits.

Automotive including Auto Products and Services
All cars, jeeps, buses, trucks, motorbikes, tyres, spare parts, accessories, fuel providers, breakdown services, garages, car dealers.

Business Equipment and Services
Photocopiers, office furniture, recruitment agencies, courier services, advertising agencies, design agencies, production companies.

Charities & Trusts
Fundraising, appeals for volunteering, awareness including war refugees, natural disaster, starvation, poverty, children and animal welfare, environment, education, disabled, homeless, local charity.

Cleaning & Laundry Products
Detergents, powders, paper towels, bleach, anti-bacterial wipes, tissues, sponges, degreasers, air fresheners.

Communication Providers
Cable, satellite, broadband, phone and mobile networks, tv service providers.

Corporate Image
Institutions, corporations, multinationals.

Direct Response
Any product designed to generate and immediate response from consumer.

E-Commerce Online
Social network sites, search engines, browsers, content sharing platforms, directories, dating, auction.

Fashion, Clothing, Footwear & Accessories
If it can be worn it can be entered.

Financial and Insurance
Banks, credit card companies, building societies, financial products, investment companies, all insurance companies, pension companies.

Food, Confectionery, Snacks & Cakes & Non - Alcoholic Drink
If it can be eaten or drunk, it can be entered. Including cereals, children and baby products. Alcoholic drinks may not be entered in this category.

Fragrance, Cosmetics, Beauty
Perfumes, eau de toilette, all makeup, hair colouring, skin creams and moisturisers, makeup remover, plastic surgery.

Gambling, Lottery, Bingo
Betting shops, scratch cards, bingo halls, lotto.

Healthcare & Pharmacy
All herbal drugs, prescription drugs, health supplements, condoms, contact lenses, pregnancy tests. Also includes, hospitals dental practices, clinics, weight & dietary products, first aid, anti septics, insect repellent.

Home & Media Electronics
TV and sound systems, cameras, computers, laptops, tablets and mobile phones, gaming consoles, computer software.

Household, Garden & Pets
Kitchen utensils, lights ,indoor and outdoor furniture, washing machines, fridge freezers, kettles, vacuum cleaners, dishware, linen, household and garden tools, home and garden maintenance, paint, pet care and foods. Including those offering an online service.

Leisure, Entertainment & Gaming
Gyms, cinemas, theatres, theme parks, music festivals, sports events, exhibitions, museums, galleries, musical instruments, dvds, cds, box sets, computer games, hobbies.

Programme Sponsorship - Idents
Supporting a TV programme/series, news/weather, documentary, film.

Public Awareness & Political Party
Awareness for the environment, race, gender equality, violence, disabilities, refugees, security forces, defence forces, blood donations.

Publications & Media
Newspapers, magazines, TV stations, radio stations, books.

Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food
Any company with products or services for sale from a premises. Including those offering an online service.

Self Promotion
By an Agency. Production company, individual or Design agency

Toiletries & Personal Care
Skincare, haircare, dental, deodorant, soaps, nappies, toilet rolls, wipes, cotton buds, shaving, sanitary.

Travel, Tourism, Hotels
Travel agencies, hotels, resorts, airlines, ferry companies, car hire companies, train and bus companies, travel websites and booking services.

Utilities, Energy Providers, Post
Gas, electricity, water, refuse, oil, post office.

Film

INTERNATIONAL / IRISH

Alcoholic drinks
Beer, wine, cider, spirits.

Automotive including Auto Products and Services
All cars, jeeps, buses, trucks, motorbikes, tyres, spare parts, accessories, fuel providers, breakdown services, garages, car dealers.

Business Equipment and Services
Photocopiers, office furniture, recruitment agencies, courier services, advertising agencies, design agencies, production companies.

Charities & Trusts
Fundraising, appeals for volunteering, awareness including war refugees, natural disaster, starvation, poverty, children and animal welfare, environment, education, disabled, homeless, local charity.

Cleaning & Laundry Products
Detergents, powders, paper towels, bleach, anti-bacterial wipes, tissues, sponges, degreasers, air fresheners.

Communication Providers
Cable, satellite, broadband, phone and mobile networks, tv service providers.

Corporate Image
Institutions, corporations, multinationals.

Direct Response
Any product designed to generate and immediate response from consumer.

E-Commerce Online
Social network sites, search engines, browsers, content sharing platforms, directories, dating, auction.

Fashion, Clothing, Footwear & Accessories
If it can be worn it can be entered.

Financial and Insurance
Banks, credit card companies, building societies, financial products, investment companies, all insurance companies, pension companies.

Food, Confectionery, Snacks & Cakes & Non - Alcoholic Drink
If it can be eaten or drunk, it can be entered. Including cereals, children and baby products. Alcoholic drinks may not be entered in this category.

Fragrance, Cosmetics, Beauty
Perfumes, eau de toilette, all makeup, hair colouring, skin creams and moisturisers, makeup remover, plastic surgery.

Gambling, Lottery, Bingo
Betting shops, scratch cards, bingo halls, lotto.

Healthcare & Pharmacy
All herbal drugs, prescription drugs, health supplements, condoms, contact lenses, pregnancy tests. Also includes, hospitals dental practices, clinics, weight & dietary products, first aid, anti septics, insect repellent.

Home & Media Electronics
TV and sound systems, cameras, computers, laptops, tablets and mobile phones, gaming consoles, computer software.

Household, Garden & Pets
Kitchen utensils, lights ,indoor and outdoor furniture, washing machines, fridge freezers, kettles, vacuum cleaners, dishware, linen, household and garden tools, home and garden maintenance, paint, pet care and foods. Including those offering an online service.

Leisure, Entertainment & Gaming
Gyms, cinemas, theatres, theme parks, music festivals, sports events, exhibitions, museums, galleries, musical instruments, dvds, cds, box sets, computer games, hobbies.

Programme Sponsorship - Idents
Supporting a TV programme/series, news/weather, documentary, film.

Public Awareness & Political Party
Awareness for the environment, race, gender equality, violence, disabilities, refugees, security forces, defence forces, blood donations.

Publications & Media
Newspapers, magazines, TV stations, radio stations, books.

Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food
Any company with products or services for sale from a premises. Including those offering an online service.

Self Promotion
By an Agency. Production company, individual or Design agency

Toiletries & Personal Care
Skincare, haircare, dental, deodorant, soaps, nappies, toilet rolls, wipes, cotton buds, shaving, sanitary.

Travel, Tourism, Hotels
Travel agencies, hotels, resorts, airlines, ferry companies, car hire companies, train and bus companies, travel websites and booking services.

Utilities, Energy Providers, Post
Gas, electricity, water, refuse, oil, post office.

Campaign (any client) - 3 or more executions
Entry should demonstrate an outstanding campaign idea.

Film Craft

INTERNATIONAL / IRISH

Art Direction/Production Design
Entry should demonstrate how the overall look, feel and visual representation was an integral element of the film production.

Best Use of Humour
Entry should demonstrate how use of humour was an integral element to the film.

Casting
Entry should demonstrate how choice of actor(s) played an integral element to the film�s production.

CGI/Visual Effects
Entry should demonstrate how the use of digital technology was an integral element of the film production.

Cinematography
Entry should demonstrate how the use of light, camera angles, lenses, movement was an integral element of the film.

Colour Grading
Entry should demonstrate excellent technique using any colour grading style.

Direction
Entry should demonstrate excellent judgement and creative direction with cast, sound, performance, camera angles, camera movement and story telling.

Editing
Entry should demonstrate how the arrangement of each shot was used to narrate the message and was an integral element of the film production.

Peformance (v/o, singer, visual)
Entry should demonstrate how choice of voice artist or visual performer played an integral element to the film's production.

Title Sequence
Entry should demonstrate how the title sequence was an integral element to the film.

Writing/Idea
Entry should demonstrate how the dialogue, actions and expressions are used to formulate an idea that has led to the final film.

Any Other Indivdual Craft Skill (eg: model making, table top, wardrobe etc)
Entry should demonstrate how use of a craft skill was an integral element to the film's production.

Campaign Craft - two executions or more to qualify
Entry should demonstrate how an excellent craft skill, played an integral role in the final film campaign.

Film Craft Animation

INTERNATIONAL / IRISH

Direction
Entry should demonstrate excellent judgement and creative direction

Animation Design
Entry should demonstrate excellent technique using any animation style.

Animation
Entry should demonstrate excellent technique using any animation style.

Character Animation
Entry should demonstrate how animation and design characters played integral element to the film.

GGI/Visual Effects FX
Entry should demonstrate how the use of digital technology was an integral element of the film production.

Animation Campaign Craft - two executions or more to qualify
Entry should demonstrate how an excellent craft skill, played an integral role in the final film campaign.

Immersive

INTERNATIONAL / IRISH

AR / VR / Experiential

Other

Integrated

INTERNATIONAL / IRISH

Best campaign using 3 or more media formats
To qualify a campaign must use a minimum of 3 other different media formats and demonstrate how each execution is suited to each of the medium used. Eg TV, mobile phone, online pre-roll.

Music & Sound Craft

INTERNATIONAL / IRISH

Best Re-Record of Licensed Music
Entry should demonstrate how choice and use of music was an integral element of the film.

Best Use of Licensed Music - SYNC
Entry should demonstrate how choice and use of music was an integral element of the film.

Original Music
Entry should demonstrate how composition of an original music score was an integral element of the film.

Sound Design
Entry should demonstrate how sound editing or audio usage was an integral element of the film.

Sound Mixing
Entry should demonstrate how sound editing or audio usage was an integral element of the film.

Print/Outdoor

INTERNATIONAL / IRISH

Alcoholic drinks
Beer, wine, cider, spirits.

Automotive including Auto Products and Services
All cars, jeeps, buses, trucks, motorbikes, tyres, spare parts, accessories, fuel providers, breakdown services, garages, car dealers.

Business Equipment and Services
Photocopiers, office furniture, recruitment agencies, courier services, advertising agencies, design agencies, production companies.

Charities & Trusts
Fundraising, appeals for volunteering, awareness including war refugees, natural disaster, starvation, poverty, children and animal welfare, environment, education, disabled, homeless, local charity.

Cleaning & Laundry Products
Detergents, powders, paper towels, bleach, anti-bacterial wipes, tissues, sponges, degreasers, air fresheners.

Communication Providers
Cable, satellite, broadband, phone and mobile networks, tv service providers.

Corporate Image
Institutions, corporations, multinationals.

Direct Response
Any product designed to generate and immediate response from consumer.

E-Commerce Online
Social network sites, search engines, browsers, content sharing platforms, directories, dating, auction.

Fashion, Clothing, Footwear & Accessories
If it can be worn it can be entered.

Financial and Insurance
Banks, credit card companies, building societies, financial products, investment companies, all insurance companies, pension companies.

Food, Confectionery, Snacks & Cakes & Non - Alcoholic Drink
If it can be eaten or drunk, it can be entered. Including cereals, children and baby products. Alcoholic drinks may not be entered in this category.

Fragrance, Cosmetics, Beauty
Perfumes, eau de toilette, all makeup, hair colouring, skin creams and moisturisers, makeup remover, plastic surgery.

Gambling, Lottery, Bingo
Betting shops, scratch cards, bingo halls, lotto.

Healthcare & Pharmacy
All herbal drugs, prescription drugs, health supplements, condoms, contact lenses, pregnancy tests. Also includes, hospitals dental practices, clinics, weight & dietary products, first aid, anti septics, insect repellent.

Home & Media Electronics
TV and sound systems, cameras, computers, laptops, tablets and mobile phones, gaming consoles, computer software.

Household, Garden & Pets
Kitchen utensils, lights ,indoor and outdoor furniture, washing machines, fridge freezers, kettles, vacuum cleaners, dishware, linen, household and garden tools, home and garden maintenance, paint, pet care and foods. Including those offering an online service.

Leisure, Entertainment & Gaming
Gyms, cinemas, theatres, theme parks, music festivals, sports events, exhibitions, museums, galleries, musical instruments, dvds, cds, box sets, computer games, hobbies.

Programme Sponsorship - Idents
Supporting a TV programme/series, news/weather, documentary, film.

Public Awareness & Political Party
Awareness for the environment, race, gender equality, violence, disabilities, refugees, security forces, defence forces, blood donations.

Publications & Media
Newspapers, magazines, TV stations, radio stations, books.

Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food
Any company with products or services for sale from a premises. Including those offering an online service.

Self Promotion
By an Agency. Production company, individual or Design agency

Toiletries & Personal Care
Skincare, haircare, dental, deodorant, soaps, nappies, toilet rolls, wipes, cotton buds, shaving, sanitary.

Travel, Tourism, Hotels
Travel agencies, hotels, resorts, airlines, ferry companies, car hire companies, train and bus companies, travel websites and booking services.

Utilities, Energy Providers, Post
Gas, electricity, water, refuse, oil, post office.

Campaign (any client) - 3 or more executions
Entry should demonstrate an outstanding campaign idea.

Print/Outdoor Craft

INTERNATIONAL / IRISH

Art Direction
Entry should demonstrate excellent visual interpretation of the idea and show how it was an integral part of the image.

Copywriting
Entry should demonstrate an excellent writing ability and show how it was an integral part of the execution.

Illustration
Entry should demonstrate outstanding illustrative technique and show how it was an integral part of the image

Image Manipulation
Entry should demonstrate excellent retouching/3d build technique and show how it was an integral part of the image. A before and after of the image must be submitted on the same jpeg.

Photography
Entry should demonstrate outstanding illustration technique/photography technique and show how it was an integral part of the image.

Typography
Entry should demonstrate outstanding typographic technique and show how it was an integral part of the image.

Promo

INTERNATIONAL / IRISH

Drama
Entry should demonstrate creative excellence in promoting a TV Drama programme or series.

Entertainment/Comedy/Reality
Entry should demonstrate creative excellence in promoting a TV Entertainment/Comedy/Reality programme or series.

Lifestyle
Entry should demonstrate creative excellence in promoting a TV/Lifestyle programme or series.

Movie
Entry should demonstrate creative excellence in promoting a TV Movie programme or series.

News/Current Affairs/Factual
Entry should demonstrate creative excellence in promoting a TVNews/Current Affairs/Factual programme or series.

Soaps

Sports
Entry should demonstrate creative excellence in promoting a TV Sports programme or series.

Campaign (three executions or more)
Entry should demonstrate an outstanding campaign idea promoting a TV station, programme or series.

Radio

INTERNATIONAL / IRISH

Podcast/Digital Download - any advertiser
Entry should demonstrate an outstanding use of audio for communication on a private device.

Alcoholic drinks
Beer, wine, cider, spirits.

Automotive including Auto Products and Services
All cars, jeeps, buses, trucks, motorbikes, tyres, spare parts, accessories, fuel providers, breakdown services, garages, car dealers.

Business Equipment and Services
Photocopiers, office furniture, recruitment agencies, courier services, advertising agencies, design agencies, production companies.

Charities & Trusts
Fundraising, appeals for volunteering, awareness including war refugees, natural disaster, starvation, poverty, children and animal welfare, environment, education, disabled, homeless, local charity.

Cleaning & Laundry Products
Detergents, powders, paper towels, bleach, anti-bacterial wipes, tissues, sponges, degreasers, air fresheners.

Communication Providers
Cable, satellite, broadband, phone and mobile networks, tv service providers.

Corporate Image
Institutions, corporations, multinationals.

Direct Response
Any product designed to generate and immediate response from consumer.

E-Commerce Online
Social network sites, search engines, browsers, content sharing platforms, directories, dating, auction.

Fashion, Clothing, Footwear & Accessories
If it can be worn it can be entered.

Financial and Insurance
Banks, credit card companies, building societies, financial products, investment companies, all insurance companies, pension companies.

Food, Confectionery, Snacks & Cakes & Non - Alcoholic Drink
If it can be eaten or drunk, it can be entered. Including cereals, children and baby products. Alcoholic drinks may not be entered in this category.

Fragrance, Cosmetics, Beauty
Perfumes, eau de toilette, all makeup, hair colouring, skin creams and moisturisers, makeup remover, plastic surgery.

Gambling, Lottery, Bingo
Betting shops, scratch cards, bingo halls, lotto.

Healthcare & Pharmacy
All herbal drugs, prescription drugs, health supplements, condoms, contact lenses, pregnancy tests. Also includes, hospitals dental practices, clinics, weight & dietary products, first aid, anti septics, insect repellent.

Home & Media Electronics
TV and sound systems, cameras, computers, laptops, tablets and mobile phones, gaming consoles, computer software.

Household, Garden & Pets
Kitchen utensils, lights ,indoor and outdoor furniture, washing machines, fridge freezers, kettles, vacuum cleaners, dishware, linen, household and garden tools, home and garden maintenance, paint, pet care and foods. Including those offering an online service.

Leisure, Entertainment & Gaming
Gyms, cinemas, theatres, theme parks, music festivals, sports events, exhibitions, museums, galleries, musical instruments, dvds, cds, box sets, computer games, hobbies.

Programme Sponsorship - Idents
Supporting a TV programme/series, news/weather, documentary, film.

Public Awareness & Political Party
Awareness for the environment, race, gender equality, violence, disabilities, refugees, security forces, defence forces, blood donations.

Publications & Media
Newspapers, magazines, TV stations, radio stations, books.

Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food
Any company with products or services for sale from a premises. Including those offering an online service.

Self Promotion
By an Agency. Production company, individual or Design agency

Toiletries & Personal Care
Skincare, haircare, dental, deodorant, soaps, nappies, toilet rolls, wipes, cotton buds, shaving, sanitary.

Travel, Tourism, Hotels
Travel agencies, hotels, resorts, airlines, ferry companies, car hire companies, train and bus companies, travel websites and booking services.

Utilities, Energy Providers, Post
Gas, electricity, water, refuse, oil, post office.

Campaign (any client) - 3 or more executions
Entry should demonstrate an outstanding campaign idea.

Radio Craft

INTERNATIONAL / IRISH

Best Re-Record of Licensed Music
Entry should demonstrate how choice and use of re-recorded music usage was an integral element of the radio production.

Best Use of Licensed Music - SYNC
Entry should demonstrate how choice and use of licensed music usage was an integral element of the radio production.

Original Music
Entry should demonstrate how use of an original music score was an integral element of the radio production.

Performance
Entry should demonstrate how choice and use of music or sound editing or audio usage was an integral element of the radio production.

Production/Direction
Entry should demonstrate excellent judgement and creative direction with cast, sound, performance & music.

Sound Design
Entry should demonstrate how choice and use of music or sound editing or audio usage was an integral element of the radio production.

Sound Mixing
Entry should demonstrate how choice and use of sound editing or audio usage was an integral element of the radio production.

Writing
Entry should demonstrate how the dialogue, actions, flow of idea created on outstanding use of the radio medium.

Music Video

INTERNATIONAL / IRISH

Best Music video
Entry should demonstrate excellence and show relevance to the creative idea.

Best Music video for low budget <10k

Best Animation

Best Artiste Perfomance

Best Choreography

Best Cinematography

Best Colour Grading

Best Direction

Best Editing

Best New Director

Best Post Production SFX

Best Production Design

Best Writing/Idea/Concept

Short Film

Best Short Film under 15 mins
Live action dramatisation including but not limited to; dramas, comedies, thriller, horror, sci-fi, romances etc. Awarded to Prod Co or individual

Best Short Film under 10 mins
Live action dramatisation including but not limited to; dramas, comedies, thriller, horror, sci-fi, romances etc. Awarded to Prod Co or individual

Best Short Film under 5 mins
Live action dramatisation including but not limited to; dramas, comedies, thriller, horror, sci-fi, romances etc. Awarded to Prod Co or individual

Best Documentarty Short
Non-fiction. A factual report using pictures/observations/interviews with real people involved in real events to create awareness of a particular subject or cause. Awarded to Prod Co or individual

Best Animated Short
Fiction or non fiction. Can include live-action stop motion or a mix of live-action/animation techniques. Awarded to Prod Co or individual

Best Irish Short Film
Live action dramatisation including but not limited to; dramas, comedies, thriller, horror, sci-fi, romances etc. Awarded to Prod Co or individual. The film maker MUST be Irish to enter this category.

Best Acting Perfomance
Awarded to Visual Performer or Voiceover

Best Animation
Awarded to Animation Director

Best Cinematography
Awarded to DOP

Best Direction
Awarded to Director & Prod Co

Best Direction - Ireland
Awarded to Director & Prod Co. Director MUST be Irish.

Best Editing
Awarded to Editor

Best Original Music
Awarded to Composer

Best Production Design
Awarded to Production Designer

Best Writing
Awarded to the writer

Best 'NEW' Award

Best New Colour Grader

Best New Designer

Best New Director

Best New DOP

Best New Editor

Best New Music Composer

Best New Sound Designer