Categories / Fees / Dates

Advertising Ambient, PR, Non-Traditional

Judged for Idea and Craft by Creative Directors

Required Media: Image, Video
Optional Media: Video/Case Study Video

• Ambient - Small Formats

  Beer mats, stickers, petrol pumps, POS...

• Ambient - Special Build

  Includes installations, pop up sites, use of buildings, use of exterior or interior location, floor space.

• Events, Stunts, Live Brand or Interactive Experience

  A creative idea using live performance to promote a brand or a product.

• Other Screens - Moving Image

  A creative idea using mobile phones, on screens at publis events, exhibitions, on screens in retail stores, digital outdoor screens.

• PR/Tactical News Story

  A creative idea that engages, educates or influences online/offline editorial media, newspapers, magazines, cinema, radio, television, social using PR and the news as a platform.

• Use of Innovative Technology

• Immersive AR / VR / Experiential

  Communication/Advertising using Virtual reality, Augmented reality (AR), Mixed reality (MR), Extended Reality (XR), Digital Twin Technology, 360º Video Content technologies, to create an Immersive experience by inserting the viewer into an artificial environment to interact with their environment.
  Please contact us regarding what hardware / headset is required to view your Immersive entry.

• Other

Advertising Digital

For work that exists online only NOT Commercials that have been broadcast.

Required Media: Image, URL 
Optional Media: Video/Case Study Video

• Innovative use of Technology

  A creative idea that uses innovative techniques in the Digital space.

• Alcoholic drinks

  Beer, wine, cider, spirits.

• Automotive including Auto Products and Services

  All cars, jeeps, buses, trucks, motorbikes, tyres, spare parts, accessories, fuel providers, breakdown services, garages, car dealers.

• Business Equipment and Services

  Photocopiers, office furniture, recruitment agencies, courier services, advertising agencies, design agencies, production companies.

• Charities & Trusts

  Fundraising, appeals for volunteering, awareness including war refugees, natural disaster, starvation, poverty, children and animal welfare, environment, education, disabled, homeless, local charity.

• Cleaning & Laundry Products

  Detergents, powders, paper towels, bleach, anti-bacterial wipes, tissues, sponges, degreasers, air fresheners.

• Communication Providers

  Cable, satellite, broadband, phone and mobile networks, tv service providers.

• Corporate Image

  Institutions, corporations, multinationals.

• Direct Response

  Any product designed to generate and immediate response from consumer.

• E-Commerce, Apps & Search

  Artificial Intelligence, Social network sites, search engines, browsers, content sharing platforms.

• Fashion, Clothing, Footwear & Accessories

  If it can be worn it can be entered.

• Financial and Insurance

  Banks, credit card companies, building societies, financial products, investment companies, all insurance companies, pension companies.

• Food, Confectionery, Snacks & Cakes & Non - Alcoholic Drink

  If it can be eaten or drunk, it can be entered. Including cereals, children and baby products. Alcoholic drinks may not be entered in this category.

• Fragrance, Cosmetics, Beauty

  Perfumes, eau de toilette, all makeup, hair colouring, skin creams and moisturisers, makeup remover, plastic surgery.

• Gambling, Lottery, Bingo

  Betting shops, scratch cards, bingo halls, lotto.

• Healthcare & Pharmacy

  All herbal drugs, prescription drugs, health supplements, condoms, contact lenses, pregnancy tests. Also includes, hospitals dental practices, clinics, weight & dietary products, first aid, anti septics, insect repellant.

• Home & Media Electronics

  TV and sound systems, cameras, computers, laptops, tablets and mobile phones, gaming consoles, computer software.

• Household, Garden & Pets

  Kitchen utensils, lights ,indoor and outdoor furniture, washing machines, fridge freezers, kettles, vacuum cleaners, dishware, linen, household and garden tools, home and garden maintanence, paint, pet care and foods. Including those offering an online service.

• Leisure, Entertainment & Gaming

  Gyms, cinemas, theatres, tv channels/broadcasters, streaming services, theme parks, music festivals, sports events, exhibitions, museums, galleries, musical instruments, dvds, cds, box sets, computer games, hobbies.

• Programme Sponsorship - Idents

  Any advertiser. Supporting a TV programme/series, news/weather, documentary, film.

• Public Awareness & Political Party

  Awareness for the environment, race, gender equality, violence, disabilities, refugees, security forces, defence forces, blood donations.

• Publications & Media

  Newspapers, magazines, TV stations, radio stations, books.

• Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food

  Any company with products or services for sale from a premises. Including those offering an online service.

• Self Promotion

  By an Agency. Production company, individual or Design agency

• Toiletries & Personal Care

  Skincare, haircare, dental, deodorant, soaps, nappies, toilet rolls, wipes, cotton buds, shaving, sanitary.

• Travel, Tourism, Hotels

  Travel agencies, hotels, resorts, airlines, ferry companies, car hire companies, train and bus companies, travel websites and booking services.

• Utilities, Energy Providers, Post

  Gas, electricity, water, refuse, oil, post office.

• Best Festive Themed

  Example: Xmas, Easter, Passover, EID, Diwali, Ramadan etc.

• Best Sport Event Themed

  Any advertiser. any product (World cup/Superbowl/olympics etc)

• CAMPAIGN (any client) - 3 or more executions

  Entry should demonstrate an outstanding campaign idea.

Advertising Film

Paid for Commercials: Broadcast TV, Online, Cinema. Judged for Idea by Creative Directors. No Spec ads.

Required Media: Image, Video

• Alcoholic drinks

  Beer, wine, cider, spirits.

• Automotive including Auto Products and Services

  All cars, jeeps, buses, trucks, motorbikes, tyres, spare parts, accessories, fuel providers, breakdown services, garages, car dealers.

• Business Equipment and Services

  Photocopiers, office furniture, recruitment agencies, courier services, advertising agencies, design agencies, production companies.

• Charities & Trusts

  Fundraising, appeals for volunteering, awareness including war refugees, natural disaster, starvation, poverty, children and animal welfare, environment, education, disabled, homeless, local charity.

• Cleaning & Laundry Products

  Detergents, powders, paper towels, bleach, anti-bacterial wipes, tissues, sponges, degreasers, air fresheners.

• Communication Providers

  Cable, satellite, broadband, phone and mobile networks, tv service providers.

• Corporate Image

  Institutions, corporations, multinationals.

• Direct Response

  Any product designed to generate and immediate response from consumer.

• E-Commerce, Apps & Search

  Artificial Intelligence, Social network sites, search engines, browsers, content sharing platforms.

• Fashion, Clothing, Footwear & Accessories

  If it can be worn it can be entered.

• Financial and Insurance

  Banks, credit card companies, building societies, financial products, investment companies, all insurance companies, pension companies.

• Food, Confectionery, Snacks & Cakes & Non - Alcoholic Drink

  If it can be eaten or drunk, it can be entered. Including cereals, children and baby products. Alcoholic drinks may not be entered in this category.

• Fragrance, Cosmetics, Beauty

  Perfumes, eau de toilette, all makeup, hair colouring, skin creams and moisturisers, makeup remover, plastic surgery.

• Gambling, Lottery, Bingo

  Betting shops, scratch cards, bingo halls, lotto.

• Healthcare & Pharmacy

  All herbal drugs, prescription drugs, health supplements, condoms, contact lenses, pregnancy tests. Also includes, hospitals dental practices, clinics, weight & dietary products, first aid, anti septics, insect repellant.

• Home & Media Electronics

  TV and sound systems, cameras, computers, laptops, tablets and mobile phones, gaming consoles, computer software.

• Household, Garden & Pets

  Kitchen utensils, lights ,indoor and outdoor furniture, washing machines, fridge freezers, kettles, vacuum cleaners, dishware, linen, household and garden tools, home and garden maintanence, paint, pet care and foods. Including those offering an online service.

• Leisure, Entertainment & Gaming

  Gyms, cinemas, theatres, tv channels/broadcasters, streaming services, theme parks, music festivals, sports events, exhibitions, museums, galleries, musical instruments, dvds, cds, box sets, computer games, hobbies.

• Programme Sponsorship - Idents

  Any advertiser. Supporting a TV programme/series, news/weather, documentary, film.

• Public Awareness & Political Party

  Awareness for the environment, race, gender equality, violence, disabilities, refugees, security forces, defence forces, blood donations.

• Publications & Media

  Newspapers, magazines, TV stations, radio stations, books.

• Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food

  Any company with products or services for sale from a premises. Including those offering an online service.

• Self Promotion

  By an Agency. Production company, individual or Design agency

• Toiletries & Personal Care

  Skincare, haircare, dental, deodorant, soaps, nappies, toilet rolls, wipes, cotton buds, shaving, sanitary.

• Travel, Tourism, Hotels

  Travel agencies, hotels, resorts, airlines, ferry companies, car hire companies, train and bus companies, travel websites and booking services.

• Utilities, Energy Providers, Post

  Gas, electricity, water, refuse, oil, post office.

• Best Festive Themed

  Example: Xmas, Easter, Passover, EID, Diwali, Ramadan etc.

• Best Sport Event Themed

  Any advertiser. any product (World cup/Superbowl/olympics etc)

• CAMPAIGN (any client) - 3 or more executions

  Entry should demonstrate an outstanding campaign idea.

Advertising Film Craft

Required Media: Image, Video
Optional Media: Case Study Video

• Artiste Performance

  Entry should demonstrate how the voice artist or visual performer's individual contribution played more than an integral element to the film's success and communication of the brand message in an engaging way.

• Best Art Direction/Production Design

  Entry should demonstrate how the overall look, feel and visual representation was an integral element of the film production.

• Casting

  Entry should demonstrate how choice of actor(s) played an integral element to the film's production.

• Cinematography

  Entry should demonstrate how the use of light, camera angles, lenses, movement was an integral element of the film.

• Cinematography

  Entry should demonstrate how the use of light, camera angles, lenses, movement was an integral element of the film.

• Best Casting

  Entry should demonstrate how choice of actor(s) played an integral element to the film's production.

• Best Cinematography

  Entry should demonstrate how the use of light, camera angles, lenses, movement was an integral element of the film.

• Best Colour Grading

  Entry should demonstrate excellent technique using any colour grading style.

• Best Direction

  Entry should demonstrate excellent judgement and creative direction with cast, sound, performance, camera angles, camera movement and story telling.

• Direction - Animals

  Entry should demonstrate the director's ability and expertise of coaxing amazing and believable performances from animals to communicate the brand message in an engaging way.

• Direction - Car

  Entry should demonstrate the director's ability and expertise of presenting cars, interiors, exteriors, on location and in studio through in camera photography and editing to communicate the brand message in an engaging way.

• Direction - Babies & Children

  Entry should demonstrate the director's ability and expertise of coaxing amazing and believable performances from babies & children to communicate the brand message in an engaging way.

• Direction - Celebrities

  Entry should demonstrate the director’s ability and expertise of coaxing performances from famous people including superstar actors, sports, music, tv, politicians, influencers etc to communicate the brand message in an engaging way.

• Direction - Comedy/Humour

  Entry should demonstrate the director’s ability and expertise in comedy through casting, performance, editing, set design etc to communicate the brand message in an engaging way.

• Direction - Documentary

  Entry should demonstrate the director’s ability and expertise in shooting of non-fiction through photography, observation, interviews, editing style, sound recording, non-intrusive camera techniques, real-people casting etc to communicate the brand message in an engaging way.

• Direction - Fashion

  Entry should demonstrate the director's ability of crafting short, cinematic videos that blend fashion, art, and narrative to promote a collection or to communicate the brand message in an engaging way.

• Direction - Hair & Beauty

  Entry should demonstrate the director's contribution of the artistic and technical process of designing the hairstyles, skin, fingernails, makeup, and overall physical appearance of characters to communicate of the brand message in an engaging way

• Direction - Lifestyle

  Entry should demonstrate the director's ability to focus on portraying authentic, 'slice-of-life' moments rather than highly staged or dramatic scenes to communicate of the brand message in an engaging way.

• Direction - Performance

  Entry should demonstrate the director's guidance, coaching, and collaborations with actors to bring characters to life, ensuring their portrayal aligns with the overall artistic vision of the film and communication of the brand message in an engaging way.

• Direction - Perfume

  Entry should demonstrate the director's visual interpretation often unique, ethereal cinematic style using highly stylized visual and auditory cues to represent scent as a 'lens'.

• Direction - Storytelling

  Entry should demonstrate the direction of actors to use non-verbal cues, facial expressions, and blocking to convey subtext, the art of conveying a narrative, emotion, and theme through visual and auditory elements rather than just dialogue, often summarized as 'showing, not telling'.

• Direction - Tabletop & Food

  Entry should demonstrate the director's contribution of the artistic and technical process and specialist combination of close-ups, using macro lens, motion control, models and specialist lighting, sometimes utilising visual in-camera fx and stitched together in post-production techniques.

• Editing

  Entry should demonstrate how the arrangement and timing of each shot was used to narrate the message and was an integral element of the film production and communication of the brand message in an engaging way.

  Entry should demonstrate how the arrangement of each shot was used to narrate the message and was an integral element of the film production.

• Best Editing of Stock footage

  Entry should demonstrate how the selection of library footage and subsequent arrangement of each shot was used to narrate the message and communication of the brand message in an engaging way.

• Title Sequence

  Entry should demonstrate how the brilliance and originality of a title sequence, using a combination of graphics, typography, moving image, animation/vfx, music & sound created a stand-out and memorable execution to be remembered.

• Use of Film Stock

  The film must have been shot using a film stock to achieve a special visual representation. Consideration will be given to the relevance of a 'film look' (rather than Digital) to compliment the idea, for example to achieve an 'historical 'perspective' (but not limited to)

• Best Use of Humour

  Entry should demonstrate how use of humour was an integral element to the film.

• Best Writing/Idea

  Entry should demonstrate how the written dialogue, actions and expressions are used to formulate a memorable idea. An independent, creative expression of a story that feels fresh, new and an original way to communicate the brand message in the final film.

• Any Other Indivdual Craft Skill (eg: model making, table top, wardrobe etc)

  Entry should demonstrate how use of a craft skill was an integral element to the film's production.

• Campaign Craft - two executions or more to qualify

  Entry should demonstrate how an excellent craft skill, played an integral role in the final film campaign.
  PLEASE INDICATE (IN NOTES SECTION) WHICH CRAFT SKILLS YOU WANT TO BE JUDGED.

Advertising Film Craft - Animation / CGI / VFX

Required Media: Image, Video
Optional Media: Case Study Video

• 2D Animation

  Entry should demonstrate excellent judgement and creative direction of single flat layered animation giving a traditional “cell look”.

• 3D CGI/Animation

  Entry should demonstrate how the use of 3D animation techniques of bringing characters and objects to life in animated media, focusing on creating believable movement, emotion, and personality created a stand-out and memorable execution to be remembered.

• Animation

  Refers to the movement/dynamics/transitions  of characters and objects through the frame.

• Animation Design

  Animation Design related to the overall artistic look, feel and visual representation to include the choice of styles/textures/colours/surfaces of the backgrounds, foregrounds, characters and objects.

• Character Animation

  Entry should demonstrate how animation and design characters played integral element to the film.

• Direction

  Entry should demonstrate excellent judgement and creative direction

• Best Mixed Media Animation

  Entry should demonstrate using ‘Mixed media’ as a versatile, hybrid style combining multiple animation techniques, materials, etc into a single piece, frequently blending live-action video, 2D illustration, 3D graphics, CGI, and stop-motion composited together to create a stand-out and memorable execution to be remembered.

• Postproduction CGI/Visual Effects

  Entry should demonstrate the excellent use of creating, manipulating, or enhancing digital imagery after live-action footage has been filmed, usually to integrate computer-made elements into a realistic scene.

• Social Video Craft Award - Best CGI/animation

  Specifically made for a social video in the 9 x16 mobile format (TikTok, reels, stories etc)

• Animation Campaign Craft - two executions or more to qualify

  Entry should demonstrate how an excellent craft skill, played an integral role in the final film campaign.

Advertising Integrated

Required Media: Image, Video
Optional Media: Case Study Video

• Best campaign using 3 or more media formats

  To qualify a campaign must use a minimum of 3 other different media formats and demonstrate how each execution is suited to each of the medium used. Eg TV, print, press, radio, social, mobile phone, online, pre-roll.

Advertising Music & Sound Craft

Paid for Commercials: Broadcast TV, Online, Cinema. Judged for Idea and Craft by experienced industry professionals and creatives.

Required Media: Image, Video
Optional Media: Case Study Video, MP3

Original Music

Entry should demonstrate how compossition of an original music score was an integral element of the film.

• Licensed Music - SYNC

  Entry should demonstrate how choice and use of music was an integral element of the film.

• Best Re-Record of Licensed Music

  A re-record of licensed music in advertising is a newly commissioned sound recording of a pre-existing song or track, created specifically for use in a marketing campaign.

• Sonic Branding

  A short audio, acoustic, expression of a product or service through - jingles, mnemonics, musical sound design stings etc. that boosts a brand's recognition and association for consumers.

• Sound Design

  Entry should demonstrate how sound editing or audio usage was an integral element of the film.

• Sound Mixing

  Entry should demonstrate how sound editing or audio usage was an integral element of the film.

Advertising Print/Outdoor

Required Media: Image
Optional Media: Additional Image, Video/Case Study Video

• Alcoholic drinks

  Beer, wine, cider, spirits.

• Automotive including Auto Products and Services

  All cars, jeeps, buses, trucks, motorbikes, tyres, spare parts, accessories, fuel providers, breakdown services, garages, car dealers.

• Business Equipment and Services

  Photocopiers, office furniture, recruitment agencies, courier services, advertising agencies, design agencies, production companies.

• Charities & Trusts

  Fundraising, appeals for volunteering, awareness including war refugees, natural disaster, starvation, poverty, children and animal welfare, environment, education, disabled, homeless, local charity.

• Cleaning & Laundry Products

  Detergents, powders, paper towels, bleach, anti-bacterial wipes, tissues, sponges, degreasers, air fresheners.

• Communication Providers

  Cable, satellite, broadband, phone and mobile networks, tv service providers.

• Corporate Image

  Institutions, corporations, multinationals.

• Direct Response

  Any product designed to generate and immediate response from consumer.

• E-Commerce Online

  Social network sites, search engines, browsers, content sharing platforms, directories, dating, auction.

• Fashion, Clothing, Footwear & Accessories

  If it can be worn it can be entered.

• Financial and Insurance

  Banks, credit card companies, building societies, financial products, investment companies, all insurance companies, pension companies.

• Food, Confectionery, Snacks & Cakes & Non - Alcoholic Drink

  If it can be eaten or drunk, it can be entered. Including cereals, children and baby products. Alcoholic drinks may not be entered in this category.

• Fragrance, Cosmetics, Beauty

  Perfumes, eau de toilette, all makeup, hair colouring, skin creams and moisturisers, makeup remover, plastic surgery.

• Gambling, Lottery, Bingo

  Betting shops, scratch cards, bingo halls, lotto.

• Healthcare & Pharmacy

  All herbal drugs, prescription drugs, health supplements, condoms, contact lenses, pregnancy tests. Also includes, hospitals dental practices, clinics, weight & dietary products, first aid, anti septics, insect repellant.

• Home & Media Electronics

  TV and sound systems, cameras, computers, laptops, tablets and mobile phones, gaming consoles, computer software.

• Household, Garden & Pets

  Kitchen utensils, lights ,indoor and outdoor furniture, washing machines, fridge freezers, kettles, vacuum cleaners, dishware, linen, household and garden tools, home and garden maintanence, paint, pet care and foods. Including those offering an online service.

• Leisure, Entertainment & Gaming

  Gyms, cinemas, theatres, tv channels/broadcasters, theme parks, music festivals, sports events, exhibitions, museums, galleries, musical instruments, dvds, cds, box sets, computer games, hobbies.

• Programme Sponsorship - Idents

  Any advertiser. Supporting a TV programme/series, news/weather, documentary, film.

• Public Awareness & Political Party

  Awareness for the environment, race, gender equality, violence, disabilities, refugees, security forces, defence forces, blood donations.

• Publications & Media

  Newspapers, magazines, TV stations, radio stations, books.

• Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food

  Any company with products or services for sale from a premises. Including those offering an online service.

• Self Promotion

  By an Agency. Production company, individual or Design agency.

• Toiletries & Personal Care

  Skincare, haircare, dental, deodorant, soaps, nappies, toilet rolls, wipes, cotton buds, shaving, sanitary.

• Travel, Tourism, Hotels

  Travel agencies, hotels, resorts, airlines, ferry companies, car hire companies, train and bus companies, travel websites and booking services.

• Utilities, Energy Providers, Post

  Gas, electricity, water, refuse, oil, post office.

• CAMPAIGN (any client) - 3 or more executions

  Entry should demonstrate an outstanding campaign idea.

Advertising Print/Outdoor Craft

Required Media: Image
Optional Media: Additional Image, Video/Case Study Video

• Art Direction

  Entry should demonstrate excellent visual interpretation of the idea and show how it was an integral part of the image.

• Copywriting

  Entry should demonstrate an excellent writing ability and show how it was an integral part of the execution.

• Illustration

  Entry should demonstrate outstanding illustrative technique and show how it was an integral part of the image

• Image Manipulation

  Entry should demonstrate excellent retouching/3D build technique and show how it was an integral part of the image. A before and after of the image must be submitted on the same jpeg.

• Photography

  Entry should demonstrate outstanding illustration technique/photography technique and show how it was an integral part of the image.

• Typography

  Entry should demonstrate outstanding typographic technique and show how it was an integral part of the image.

Advertising Radio & Podcast

Required Media: Image, MP3
Optional Media: Case Study Video

• Podcast/Digital Download - any advertiser

  Entry should demonstrate an outstanding use of audio for communication on a private device.

• Alcoholic drinks

  Beer, wine, cider, spirits.

• Automotive including Auto Products and Services

  All cars, jeeps, buses, trucks, motorbikes, tyres, spare parts, accessories, fuel providers, breakdown services, garages, car dealers.

• Business Equipment and Services

  Photocopiers, office furniture, recruitment agencies, courier services, advertising agencies, design agencies, production companies.

• Charities & Trusts

  Fundraising, appeals for volunteering, awareness including war refugees, natural disaster, starvation, poverty, children and animal welfare, environment, education, disabled, homeless, local charity.

• Cleaning & Laundry Products

  Detergents, powders, paper towels, bleach, anti-bacterial wipes, tissues, sponges, degreasers, air fresheners.

• Communication Providers

  Cable, satellite, broadband, phone and mobile networks, tv service providers.

• Corporate Image

  Institutions, corporations, multinationals.

• Direct Response

  Any product designed to generate and immediate response from consumer.

• E-Commerce Online

  Social network sites, search engines, browsers, content sharing platforms, directories, dating, auction.

• Fashion, Clothing, Footwear & Accessories

  If it can be worn it can be entered.

• Financial and Insurance

  Banks, credit card companies, building societies, financial products, investment companies, all insurance companies, pension companies.

• Food, Confectionery, Snacks & Cakes & Non - Alcoholic Drink

  If it can be eaten or drunk, it can be entered. Including cereals, children and baby products. Alcoholic drinks may not be entered in this category.

• Fragrance, Cosmetics, Beauty

  Perfumes, eau de toilette, all makeup, hair colouring, skin creams and moisturisers, makeup remover, plastic surgery.

• Gambling, Lottery, Bingo

  Betting shops, scratch cards, bingo halls, lotto.

• Healthcare & Pharmacy

  All herbal drugs, prescription drugs, health supplements, condoms, contact lenses, pregnancy tests. Also includes, hospitals dental practices, clinics, weight & dietary products, first aid, anti septics, insect repellant.

• Home & Media Electronics

  TV and sound systems, cameras, computers, laptops, tablets and mobile phones, gaming consoles, computer software.

• Household, Garden & Pets

  Kitchen utensils, lights ,indoor and outdoor furniture, washing machines, fridge freezers, kettles, vacuum cleaners, dishware, linen, household and garden tools, home and garden maintanence, paint, pet care and foods. Including those offering an online service.

• Leisure, Entertainment & Gaming

  Gyms, cinemas, theatres, tv channels/broadcasters, theme parks, music festivals, sports events, exhibitions, museums, galleries, musical instruments, dvds, cds, box sets, computer games, hobbies.

• Programme Sponsorship - Idents

  Any advertiser. Supporting a TV programme/series, news/weather, documentary, film.

• Public Awareness & Political Party

  Awareness for the environment, race, gender equality, violence, disabilities, refugees, security forces, defence forces, blood donations.

• Publications & Media

  Newspapers, magazines, TV stations, radio stations, books.

• Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food

  Any company with products or services for sale from a premises. Including those offering an online service.

• Self Promotion

  By an Agency. Production company, individual or Design agency

• Toiletries & Personal Care

  Skincare, haircare, dental, deodorant, soaps, nappies, toilet rolls, wipes, cotton buds, shaving, sanitary.

• Travel, Tourism, Hotels

  Travel agencies, hotels, resorts, airlines, ferry companies, car hire companies, train and bus companies, travel websites and booking services.

• Utilities, Energy Providers, Post

  Gas, electricity, water, refuse, oil, post office.

• Best Festive Themed Commercial

  Example: Xmas, Easter, Passover, EID, Diwali, Ramadan etc.

• Best Sport Event Themed Commercial

  Any advertiser. any product (World cup/Superbowl/Olympics etc)

• CAMPAIGN (any client) - 3 or more executions

  Entry should demonstrate an outstanding campaign idea.

Advertising Radio Craft

Paid for Radio Commercials.
Judged for Idea and Craft by Creative Directors

Required Media: Image, MP3
Optional Media: Case Study Video

• Licensed Music - SYNC

  Entry should demonstrate how choice and use of re-recorded music usage was an integral element of the radio production.

• Best Use of Licensed Music

  A re-record of licensed music in advertising is a newly commissioned sound recording of a pre-existing song or track, created specifically for use in a marketing campaign.

• Original Music

  Entry should demonstrate how an original, bespoke musical composition or song created specifically for the radio (rather than using pre-existing licensed music) created an enhanced emotional response for the brand or campaign.

• Production/Direction

  Entry should demonstrate excellent judgement and creative direction with cast, sound, performance & music.

• Sonic Branding

  A short audio, acoustic, expression of a product or service through - jingles, mnemonics, musical sound design stings etc. that boosts a brand's recognition and association for consumers.

• Sound Design

  Entry should demonstrate how choice and use of music or sound editing or audio usage was an integral element of the radio production.

• Sound Mixing

  Entry should demonstrate how choice and use of sound editing or audio usage was an integral element of the radio production.

• Voiceover Performance

  Entry should demonstrate how choice and use of music or sound editing or audio usage was an integral element of the radio production.

• Writing

  Entry should demonstrate how the dialogue, actions, flow of idea created on outstanding use of the radio medium.

Advertising Social

For work that exists online only NOT Commercials that have been broadcast.

Required Media: Image, URL 
Optional Media: Video/Case Study Video

• Best Use of Social Media

  Entry should demonstrate an outstanding use of social media to promote a brand or product and demonstrate shareability. Any advertiser or brand on any social media platform.

• Social Video: Best Creative Video for International Advertiser/Brand

  Content made for use on mobile devices & ipads in vertical format (9 x16). Eg Reels, stories, tiktoks etc Not suitable for entries made from re-puposed broadcast tv commercials, digital ads or 'branded content' (short films/vimeo & youtube videos).

• Social Video: Best Creative Video for National Advertiser/Brand

  Content made for use on mobile devices & ipads in vertical format (9 x16). Eg Reels, stories, tiktoks etc Not suitable for entries made from re-puposed broadcast tv commercials, digital ads or 'branded content' (short films/vimeo & youtube videos).

• Social Video: Best Creative Video for Local Business Advertiser

  ie hospitality, retail, leisure, clinics, construction, taxi, digital marketing etc. Content made for use on mobile devices & ipads in vertical format (9 x16). Eg Reels, stories, tiktoks etc Not suitable for entries made from re-puposed broadcast tv commercials, digital ads or 'branded content' (short films/vimeo & youtube videos)

• Social Video: Best Creative Video for Local Services Advertiser

  Fundraising, appeals for volunteering, awareness including war refugees, natural disaster, starvation, poverty, children and animal welfare, environment, education, disabled, homeless, local charity.

• Social Video: Best Creative Use of an Influencer by Advertiser/Brand.

  Content made for use on mobile devices & ipads in vertical format (9 x16). Eg Reels, stories, tiktoks etc Not suitable for entries made from re-puposed broadcast tv commercials , digital ads or 'branded content' (short films/vimeo & youtube videos).

• Social Video: Best Creative Product Demonstration

  Content made for use on mobile devices & ipads in vertical format (9 x16). Eg Reels, stories, tiktoks etc Not suitable for entries made from re-puposed broadcast tv commercials, digital ads or 'branded content' (short films/vimeo & youtube videos).

• Social Video: Best Self Promotion of a Performer or Entertainer

  ie comedian, actor, singer, musician, dancer etc Content made for use on mobile devices & ipads in vertical format (9 x16). Eg Reels, stories, tiktoks etc Not suitable for entries made from re-puposed broadcast tv commercials , digital ads or 'branded content' (short films/vimeo & youtube videos)

• Social Video: Best Promo or trailer for Entertainment or Sports Event

  Content made for use on mobile devices & ipads in vertical format (9 x16). Eg Reels, stories, tiktoks etc Not suitable for entries made from re-puposed broadcast tv commercials, digital ads or 'branded content' (short films/vimeo & youtube videos).

Advertising TV Promo

A promo is a form of commercial advertising, which promotes the future airing of a programme to the viewer. Promos are short films (typically 60-90 seconds) designed to inform the audience about upcoming, current, or returning content, such as new shows, series, special events, or daily programming to maximize viewing. Special consideration is given to Promos using original material rather than fast-cut re-edits and cutdowns of the programme’s content. Judged by Creative Directors.

Required Media: Image, Video
Optional Media: Case Study Video

• Drama

  Fictional television programming that focuses on the development of characters and emotional storylines, often featuring intense narratives, conflicts (emotional, social, or otherwise), and thematic depth. Entry should demonstrate creative excellence in promoting the programme or series.

• Entertainment/Comedy/Reality

  Programme created to entertain rather than inform. The entry should demonstrate creative excellence in promoting the programme or series.

• Lifestyle

  Factual entertainment programme that focuses on aspects of everyday life, aiming to inform, inspire, or entertain viewers by demonstrating how to enhance their personal lives, surroundings, or habits. These shows typically offer practical tips, expert advice, and inspiration related to hobbies, personal interests, and consumption. Entry should demonstrate creative excellence in promoting a TV/Lifestyle programme or series.

• Movie

  The entry should demonstrate creative excellence in promoting a single, self-contained story movie, usually lasting 80 to 120 minutes. May have been produced for theatrical release originally, although may have been made for streaming or home viewing. ​

• News/Current Affairs/Factual

  Entry should demonstrate creative excellence in promoting a News/Current Affairs/Factual programme or series. An informative programme that offers in-depth analysis, maybe through journalistic process to educate for political, social, and economic issues.

• Soaps

  A long-running, serialized television drama focusing on the emotional, often melodramatic, daily lives and relationships of a large ensemble cast. Entry should demonstrate creative excellence in promoting the programme.

• Sports

  The broadcasting of live or recorded sporting events and related content featuring commentary, analysis, high-definition coverage. Beyond live games, this includes studio-based pre-game/post-game shows, sports news, documentaries, and highlights. Entry should demonstrate creative excellence in promoting the programme.

• Campaign (three executions or more)

  Entry should demonstrate an outstanding campaign idea promoting a TV station, programme or series.

Competition for young professionals under the age of 30. Work submitted for consideration must not be part of a collaboration with other individuals. You may enter more than 1 piece of work, but this MUST be submitted as part of the same video file. Work can include; test or spec spots, TV or web commercials, music videos, and any web content. Reel MUST be under 3 mins long.
Please enter your best work only and keep your entry as short and succinct as possible, the jury are not impressed by volumes of work.

Judged to Shortlist of 4 individuals by experienced industry professionals. Winners selected by festival audience vote.

Best New Talent

Required Media: Image, Video
Optional Media: Case Study Video

• Colour Grader

  Entrant should demonstrate excellent technique using any colour grading style.

• Director

  Entrant should demonstrate excellent judgement and creative direction with cast, sound, performance, camera angles, camera movement and storytelling.

• Producer

  New Producer is open to both agencies and production companies. The nominee must be proposed by Head of TV or Company MD. The submission must include a reel (can be 1 ad), a bio and a written proposition on the merits of the nominee.
  For the avoidance of doubt, work that was overseen by an Executive Producer can not be considered.

• DOP

  Entrant should demonstrate how the excellent use of light, camera angles, lenses, movement was an integral element of the film

• Editor

  Entrant should demonstrate how the arrangement of each shot was used to narrate the message and was an integral element of the film's execution.

• Music Composer

  Entrant should demonstrate how an original, bespoke musical composition or song created specifically for film (rather than using pre-existing licensed music) creates an enhanced emotional response for the brand or campaign.

• Sound Designer

  Entrant should demonstrate how sound editing, use of artificial or enhanced sound effects and atmospheres possibly combined with music instrumentation was an integral element of the film.

• Campaign (three executions or more)

  Entry should demonstrate an outstanding campaign idea promoting a TV station, programme or series.

All the Design Categories can be entered in Irish and/or International

Design

Required Media: Upto 5 Images
Optional Media: Video/Case Study Video

• Brand Identity

  Outstanding brand campaign that delivers the brand message to audiences (for any brand, company or organisation).

• Brand Campaigns

  Outstanding graphic design for print. This may include corporate publications, reports, promotional literature, brochures. Entries should share covers and layouts to demonstrate excellence and craft in design, typography, photography and/or illustration.

• Print Communications

  Outstanding graphic design for print. This may include corporate publications, reports, promotional literature, brochures. Entries should share covers and layouts to demonstrate excellence and craft in design, typography, photography and/or illustration.

• Poster Design

  Outstanding posters demonstrating the very best in stand alone communication. Entries can be individual posters, or as a campaign.

• Packaging

  Outstanding packaging design for a product, brand or range, that demonstrates the best use of creativity through materials, environmental considerations, functionality and/or benefit to the end user.

• Editorial Design

  Outstanding examples of design for print or digital for books, catalogues, magazines, or newspapers, demonstrating excellence in communication to engage with audiences. Entries should share covers and layouts to demonstrate excellence and craft in design, typography, photography and/or illustration.

• Promotional Design

  Outstanding examples of promotional design for clients or self-promotion, that deliver their message through ideas, design, techniques or format.

• Logotypes and marques

  Outstanding logotypes or marques created for a brand, business, organisation or individual.

• Wayfinding and Signage

  Outstanding way finding and signage systems that have been designed to help and appeal to audiences.

• Exhibition Design and Environmental Graphics

  Outstanding design for digital devices, websites, apps, or in public spaces with creative applications that deliver an exceptional user experience.

• Digital/UI Design

  Outstanding design for temporary or permanent exhibitions, environmental design, gallery or museum installations, pop-up spaces or trade shows.

• Social Design

  Outstanding use of social media to promote a brand, event, product or service, through design that successfully engages with audiences to create awareness or increase followers.

• Moving image

  Outstanding use of moving image in design for a brand, company, organisation, product, event or service, including animation, screen idents or titles for TV or cinema.

• Collaborative Project

  Outstanding examples of a creative execution from agencies collaborating on a commercial project with artists, film makers, illustrators, photographers, writers, other designers or crafts-people.

Design Craft

Required Media: Upto 5 Images
Optional Media: Video/Case Study Video

• Illustration for design

  Outstanding use of illustration in any media and design application (print, digital or environmental), for any brand, organisation or project.

• Photography for design

  Outstanding use of photography in any design application (print, digital or environmental), for any brand, organisation or project.

• Typography

  Outstanding design and use of typography in any design application (print, digital or environmental), for any brand, organisation or project.

• Writing in Design

  Outstanding writing and/or tone of voice in any design application (print, digital or environmental), for any brand, organisation or project.

Short Film

Required Media: Image, Video

Colour Grading

Entry should demonstrate excellent technique using any colour grading style, to enhance mood, establish atmosphere, and maintaining visual consistency across shots. Often follows colour correction to achieve a desired, often subjective, 'look'.

• Best Short Film - under 25 mins

  Live action dramatisation including but not limited to; dramas, comedies, thriller, horror, sci-fi, romances etc.

• Best Short Film - under 15 mins

  Live action dramatisation including but not limited to; dramas, comedies, thriller, horror, sci-fi, romances etc.

• Best Short Film - under 10 mins

  Live action dramatisation including but not limited to; dramas, comedies, thriller, horror, sci-fi, romances etc.

• Best Short Film - under 5 mins

  Live action dramatisation including but not limited to; dramas, comedies, thriller, horror, sci-fi, romances etc. A

• Short Short Film - under 2 mins

  Live action dramatisation including but not limited to; dramas, comedies, thriller, horror, sci-fi, romances etc. A

• Best Documentary Short - Under 25 mins

  Non-fiction. A factual report using pictures/observations/interviews with real people involved in real events to create awareness of a particular subject or cause.

• Best Animated Short - Under 25 mins

  Fiction or non fiction. Can include live-action stop motion or a mix of live-action/animation techniques.

• Creator Social Video - under 25 mins

  Short film story made for use on mobile devices & iPad in vertical format (9 x16). Eg Reels, stories, TikTok's etc.

• Acting Performance

  Entry should demonstrate how the voice artist or visual performer's individual contribution played more than an integral element to the film's success.

• Animation

  Entry should demonstrate excellent technique of the movement/dynamics/transitions of characters and objects through the frame using any animation style. With special consideration given to the design, related to the overall artistic look, feel and visual representation to include the choice of styles/textures/colours/surfaces of the backgrounds, foregrounds, characters and objects.

• Casting

  Entry should demonstrate how the excellent selection of actor(s) played an integral element to the film's production..

• Cinematography

  Entry should demonstrate how the excellent use of light, camera angles, lenses, movement was an integral element of the film.

• Direction

  Entry should demonstrate excellent judgement and creative direction with cast, sound, performance, camera angles, camera movement and storytelling.

• Editing

  Entry should demonstrate how an original, bespoke musical composition or song created specifically for the film (rather than using pre-existing licensed music) creates an enhanced emotional response and visual experience.

• Original Music

  Entry should demonstrate how an original, bespoke musical composition or song created specifically for film

• Postproduction CGI/Visual Effects

  Entry should demonstrate the excellent use off creating, manipulating, or enhancing digital imagery after live-action footage has been filmed, usually to integrate computer-made elements into a realistic scene.

• Production Design

  Entry should demonstrate a strong visual look that befits & enhances the director's vision of total environment, setting the tone, mood, and atmosphere, including sets, wardrobe, locations, props, and overall colour palettes.

• Sound Design

  Entry should demonstrate how sound editing, use of artificial or enhanced sound effects and atmospheres possibly combined with music instrumentation was an integral element of the film.

• Writing

  Entry should demonstrate how the written dialogue, actions and expressions are used to formulate a memorable idea. An independent, creative expression of a story that feels fresh, new and original.

• Best Short Film - Ireland

  Live action dramatisation including but not limited to; dramas, comedies, thriller, horror, sci-fi, romances etc. The film maker MUST be Irish to enter this category.

• Best Direction - Ireland

  Entry should demonstrate excellent judgement and creative direction with cast, sound, performance, camera angles, camera movement and storytelling.
  
  DIRECTOR MUST BE IRISH.

Branded Content

Required Media: Image, Video 
Optional Media: Case Study Video

• Documentary under 5 mins

  Documentary under 5 minutes in length created for television, cinema or online.

• Documentary over 5 mins

  Documentary over 5 minutes in length created for television, cinema or online.

• Fiction under 5 mins

  Single scripted film, drama, comedy under 5 minutes in length created for television, cinema or online.

• Fiction Over 5 mins (may include dramas, comedies etc)

  Single scripted film, drama, comedy over 5 minutes in length created for television, cinema or online.

• Filmed Brand Experience/Stunts & Events/TV Shows etc under 5 mins

  Single scripted film under 5 minutes demonstrating how TV shows, publicity stunts and events were used to increase brand awareness.

• Filmed Brand Experience/Stunts & Events/TV Shows etc over 5 mins

  Single scripted film over 5 minutes demonstrating how TV shows, publicity stunts and events were used to increase brand awareness.

• Other

• Best Acting Performance

  Entry should demonstrate how the voice artist or visual performer’s individual contribution played more than an integral element to the film's success.

• Best Animation

  Entry should demonstrate excellent technique of the movement/dynamics/transitions of characters and objects through the frame using any animation style. With special consideration given to the design, related to the overall artistic look, feel and visual representation to include the choice of styles/textures/colours/surfaces of the backgrounds, foregrounds, characters and objects.

• Best Casting

  Entry should demonstrate how the excellent selection of actor(s) played an integral element to the film's production.

• Best Cinematography

  Entry should demonstrate how the excellent use of light, camera angles, lenses, movement was an integral element of the film.

• Best Colour Grading

  Entry should demonstrate excellent technique using any colour grading style.

• Best Direction

  Entry should demonstrate excellent judgement and creative direction with cast, sound, performance, camera angles, camera movement and storytelling.

• Best Editing

  Entry should demonstrate how the arrangement of each shot was used to narrate the message and was an integral element of the film.

• Best Original Music

  Entry should demonstrate how an original, bespoke musical composition or song created specifically for film (rather than using pre-existing licensed music) creates an enhanced emotional response and visual experience.

• Best Post Production VFX

  Entry should demonstrate the excellent use off creating, manipulating, or enhancing digital imagery after live-action footage has been filmed, usually to integrate computer-made elements into a realistic scene.

• Best Production Design

  Entry should demonstrate how the overall look, feel and visual representation was an integral element of the film production.

• Best Sound Design

  Entry should demonstrate how sound editing, use of artificial or enhanced sound effects and atmospheres possibly combined with music instrumentation was an integral element of the film.

• Best Writing

  Entry should demonstrate how the written dialogue, actions and expressions are used to formulate a memorable idea. An independent, creative expression of a story that feels fresh, new and original.

Required Media: Image, Video
Optional Media: Case Study Video

• Best Music video

  Entry should demonstrate excellence and show relevance to the creative idea.

• Best Music video for low budget <10k

• Best Animation

• Best Artiste Performance

• Best Casting

• Best Choreography

• Best Cinematography

• Best Colour Grading

• Best Direction

• Best Editing

• Best New Director

• Best Post Production VFX

• Best Production Design

• Best Writing/Idea/Concept

• Best Country Video

• Best Dance / Electronic Video

• Best Hip Hop / Grime / Rap Video

• Best Pop Video

• Best R&B / Soul Video

• Best Rock Video