Categories / Fees / Dates

Required Media: Image, Video
Optional Media: Case Study Video

Best Post Production VFX

Best Country Video NEW FOR 2025

• Best Music video

  Entry should demonstrate excellence and show relevance to the creative idea.

• Best Music video for low budget <10k

• Best Animation

• Best Artiste Performance

• Best Casting

• Best Choreography

• Best Cinematography

• Best Colour Grading

• Best Direction

• Best Editing

• Best New Director

• Best Writing/Idea/Concept

• Best Dance / Electronic Video NEW FOR 2025

• Best Hip Hop / Grime / Rap Video NEW FOR 2025

• Best Pop Video NEW FOR 2025

• Best Production Design NEW FOR 2025

• Best R&B / Soul Video NEW FOR 2025

• Best Rock Video NEW FOR 2025

Enter now

Short Film

Required Media: Image, Video

• Best Short Film under 25 mins

  Live action dramatisation including but not limited to; dramas, comedies, thriller, horror, sci-fi, romances etc.

• Best Short Film under 15 mins

  Live action dramatisation including but not limited to; dramas, comedies, thriller, horror, sci-fi, romances etc.

• Best Short Film under 10 mins

  Live action dramatisation including but not limited to; dramas, comedies, thriller, horror, sci-fi, romances etc.

• Best Short Film under 5 mins

  Live action dramatisation including but not limited to; dramas, comedies, thriller, horror, sci-fi, romances etc. A

• Best Documentary Short

  Non-fiction. A factual report using pictures/observations/interviews with real people involved in real events to create awareness of a particular subject or cause.

• Best Animated Short

  Fiction or non fiction. Can include live-action stop motion or a mix of live-action/animation techniques.

• Best Short Film - Ireland

  Live action dramatisation including but not limited to; dramas, comedies, thriller, horror, sci-fi, romances etc. The film maker MUST be Irish to enter this category.

• Best Acting Performance

• Best Animation

• Best Casting

• Best Cinematography

• Best Colour Grading

• Best Direction

• Best Direction - Ireland

  MUST be Irish.

• Best Editing

• Best Original Music

• Best Production Design

• Best Writing

Branded Content

Required Media: Image, Video 
Optional Media: Case Study Video

• Documentary under 5 mins

  Documentary under 5 minutes in length created for television, cinema or online.

• Documentary over 5 mins

  Documentary over 5 minutes in length created for television, cinema or online.

• Fiction under 5 mins

  Single scripted film, drama, comedy under 5 minutes in length created for television, cinema or online.

• Fiction Over 5 mins (may include dramas, comedies etc)

  Single scripted film, drama, comedy over 5 minutes in length created for television, cinema or online.

• Filmed Brand Experience/Stunts & Events/TV Shows etc under 5 mins

  Single scripted film under 5 minutes demonstrating how TV shows, publicity stunts and events were used to increase brand awareness.

• Filmed Brand Experience/Stunts & Events/TV Shows etc over 5 mins

  Single scripted film over 5 minutes demonstrating how TV shows, publicity stunts and events were used to increase brand awareness.

• Other

• Best Acting Performance

• Best Animation

• Best Casting

• Best Cinematography

• Best Colour Grading

• Best Direction

• Best Editing

• Best Original Music

• Best Post Production VFX

• Best Production Design

• Best Writing

All the Advertising / Digital Categories can be entered in Irish and/or International

Advertising Film

Required Media: Image, Video
Optional Media: Video/Case Study Video

• Alcoholic drinks

  Beer, wine, cider, spirits.

• Automotive including Auto Products and Services Enabled

  All cars, jeeps, buses, trucks, motorbikes, tyres, spare parts, accessories, fuel providers, breakdown services, garages, car dealers.

• Business Equipment and Services

  Photocopiers, office furniture, recruitment agencies, courier services, advertising agencies, design agencies, production companies.

• Charities & Trusts

  Fundraising, appeals for volunteering, awareness including war refugees, natural disaster, starvation, poverty, children and animal welfare, environment, education, disabled, homeless, local charity.

• Cleaning & Laundry Products

  Detergents, powders, paper towels, bleach, anti-bacterial wipes, tissues, sponges, degreasers, air fresheners.

• Communication Providers

  Cable, satellite, broadband, phone and mobile networks, tv service providers.

• Corporate Image

  Institutions, corporations, multinationals..

• Direct Response

  Any product designed to generate and immediate response from consumer.

• E-Commerce, Apps & Search

  Artificial Intelligence, Social network sites, search engines, browsers, content sharing platforms.

• Fashion, Clothing, Footwear & Accessories

  If it can be worn it can be entered.

• Financial and Insurance

  Banks, credit card companies, building societies, financial products, investment companies, all insurance companies, pension companies.

• Food, Confectionery, Snacks & Cakes & Non - Alcoholic Drink

  If it can be eaten or drunk, it can be entered. Including cereals, children and baby products. Alcoholic drinks may not be entered in this category.

• Fragrance, Cosmetics, Beauty

  Perfumes, eau de toilette, all makeup, hair colouring, skin creams and moisturisers, makeup remover, plastic surgery.

• Gambling, Lottery, Bingo

  Betting shops, scratch cards, bingo halls, lotto.

• Healthcare & Pharmacy

  All herbal drugs, prescription drugs, health supplements, condoms, contact lenses, pregnancy tests. Also includes, hospitals dental practices, clinics, weight & dietary products, first aid, anti septics, insect repellant.

• Home & Media Electronics

  TV and sound systems, cameras, computers, laptops, tablets and mobile phones, gaming consoles, computer software.

• Household, Garden & Pets

  Kitchen utensils, lights ,indoor and outdoor furniture, washing machines, fridge freezers, kettles, vacuum cleaners, dishware, linen, household and garden tools, home and garden maintanence, paint, pet care and foods. Including those offering an online service.

• Leisure, Entertainment & Gaming

  Gyms, cinemas, theatres, tv channels/broadcasters, streaming services, theme parks, music festivals, sports events, exhibitions, museums, galleries, musical instruments, dvds, cds, box sets, computer games, hobbies.

• Programme Sponsorship - Idents

  Any advertiser. Supporting a TV programme/series, news/weather, documentary, film.

• Public Awareness & Political Party

  Awareness for the environment, race, gender equality, violence, disabilities, refugees, security forces, defence forces, blood donations.

• Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food

  Any company with products or services for sale from a premises. Including those offering an online service.

• Self Promotion

  By an Agency. Production company, individual or Design agency

• Toiletries & Personal Care

  Skincare, haircare, dental, deodorant, soaps, nappies, toilet rolls, wipes, cotton buds, shaving, sanitary.

• Travel, Tourism, Hotels

  Travel agencies, hotels, resorts, airlines, ferry companies, car hire companies, train and bus companies, travel websites and booking services.

• Utilities, Energy Providers, Post

  Gas, electricity, water, refuse, oil, post office.

• Best Sport Event Themed Commercial

  Any advertiser. any product (world cup/superbowl/olympics etc)

• Best Festive Themed Commercial

  Example: Xmas, Easter, Passover, EID, Diwali, Ramadan etc

Ambient/Non-Traditional & PR

Required Media: Image
Optional Media: Video/Case Study Video, Additional Image

• Ambient - Small Formats

  Beer mats, stickers, petrol pumps, POS...

• Ambient - Special Build

  Includes installations, pop up sites, use of buildings, use of exterior or interior location, floor space.

• Events, Stunts, Live Brand or Interactive Experience

  A creative idea using live performance to promote a brand or a product.

• Other Screens - Moving Image

  A creative idea using mobile phones, on screens at publis events, exhibitions, on screens in retail stores, digital outdoor screens.

• PR/Tactical News Story

  A creative idea that engages, educates or influences online/offline editorial media, newspapers, magazines, cinema, radio, television, social using PR and the news as a platform.

• Use of Innovative Technology

• Other

Best 'NEW' Award (Open May 2025)

Required Media: Image, Video

• Best New Colour Grader

• Best New Director

• Best New Producer

  New Producer is open to both agencies and production companies. The nominee must be proposed by Head of TV or Company MD. The submission must include a reel (can be 1 ad), a bio and a written proposition on the merits of the nominee. 

  For the avoidance of doubt, work that was overseen by an Executive Producer can not be considered. 

  Work submitted for consideration must not be part of a collaboration with other individuals.

  You may enter more than 1 piece of work, but this MUST be submitted as part of the same video file.

  Work can include; test or spec spots, TV or web commercials, music videos, and any web content. 

  Reel MUST be under 7 mins long.
  Please keep your entry as short and succinct as possible, the jury are not impressed by volumes of work. 

  Please enter your best work only.

• Best New DOP

• Best New Editor

• Best New Music Composer

• Best New Sound Designer

Digital & Social Media

For work that exists online only NOT Commercials that have been broadcast.

Required Media: Image, URL 
Optional Media: Video/Case Study Video

• Best Use of Social Media

  Entry should demonstrate an outstanding use of social media to promote a brand or product and demonstrate shareability. Any advertiser or brand on any social media platform.

• Social Video: Best Creative Video for International Advertiser/Brand

  Content made for use on mobile devices & ipads in vertical format (9 x16). Eg  Reels, stories, tiktoks etc Not suitable for entries made from re-puposed broadcast tv commercials , digital ads or "branded content" (short films/vimeo & youtube videos)

• Social Video: Best Creative Video for National Advertiser/Brand

  Content made for use on mobile devices & ipads in vertical format (9 x16). Eg  Reels, stories, tiktoks etc Not suitable for entries made from re-puposed broadcast tv commercials , digital ads or "branded content" (short films/vimeo & youtube videos)

• Social Video: Best Creative Video for Local Business Advertiser

  ie hospitality, retail,  leisure, clinics, construction, taxi,  digital marketing etc.
  Content made for use on mobile devices & ipads in vertical format (9 x16). Eg  Reels, stories, tiktoks etc Not suitable for entries made from re-puposed broadcast tv commercials , digital ads or "branded content" (short films/vimeo & youtube videos)

• Social Video: Best Creative Video for Local Services Advertiser

  ie freelance individuals: fitness, cleaning, decorating, gardening etc
  Content made for use on mobile devices & ipads in vertical format (9 x16). Eg  Reels, stories, tiktoks etc Not suitable for entries made from re-puposed broadcast tv commercials , digital ads or "branded content" (short films/vimeo & youtube videos)

• Social Video: Best Creative Use of an Influencer by Advertiser/Brand

  Content made for use on mobile devices & ipads in vertical format (9 x16). Eg  Reels, stories, tiktoks etc Not suitable for entries made from re-puposed broadcast tv commercials , digital ads or "branded content" (short films/vimeo & youtube videos)

• Social Video: Best Creative Product Demonstration

  Content made for use on mobile devices & ipads in vertical format (9 x16). Eg  Reels, stories, tiktoks etc Not suitable for entries made from re-puposed broadcast tv commercials , digital ads or "branded content" (short films/vimeo & youtube videos)

• Social Video: Best Self Promotion of a Performer or Entertainer

  ie comedian, actor, singer, musician, dancer etc
  Content  made for use on mobile devices & ipads in vertical format (9 x16). Eg  Reels, stories, tiktoks etc Not suitable for entries made from re-puposed broadcast tv commercials , digital ads or "branded content" (short films/vimeo & youtube videos)

• Social Video: Best Promo or trailer for Entertainment or Sports Event

  Content made for use on mobile devices & ipads in vertical format (9 x16). Eg  Reels, stories, tiktoks etc Not suitable for entries made from re-puposed broadcast tv commercials , digital ads or "branded content" (short films/vimeo & youtube videos)

• Innovative use of Technology

  A creative idea that uses innovative techniques in the Digital space.

• Alcoholic drinks

  Beer, wine, cider, spirits.

• Automotive including Auto Products and Services

  All cars, jeeps, buses, trucks, motorbikes, tyres, spare parts, accessories, fuel providers, breakdown services, garages, car dealers. e.

• Business Equipment and Services

  Photocopiers, office furniture, recruitment agencies, courier services, advertising agencies, design agencies, production companies.

• Charities & Trusts

  Fundraising, appeals for volunteering, awareness including war refugees, natural disaster, starvation, poverty, children and animal welfare, environment, education, disabled, homeless, local charity.

• Cleaning & Laundry Products

  Detergents, powders, paper towels, bleach, anti-bacterial wipes, tissues, sponges, degreasers, air fresheners.

• Communication Providers

  Cable, satellite, broadband, phone and mobile networks, tv service providers.

• Corporate Image

  Institutions, corporations, multinationals.

• Direct Response

  Any product designed to generate and immediate response from consumer.

• E-Commerce, Apps & Search

  Artificial Intelligence, Social network sites, search engines, browsers, content sharing platforms.

• Fashion, Clothing, Footwear & Accessories

  If it can be worn it can be entered.

• Financial and Insurance

  Banks, credit card companies, building societies, financial products, investment companies, all insurance companies, pension companies.

• Food, Confectionery, Snacks & Cakes & Non - Alcoholic Drink

  If it can be eaten or drunk, it can be entered. Including cereals, children and baby products. Alcoholic drinks may not be entered in this category.

• Fragrance, Cosmetics, Beauty

  Perfumes, eau de toilette, all makeup, hair colouring, skin creams and moisturisers, makeup remover, plastic surgery.

• Gambling, Lottery, Bingo

  Betting shops, scratch cards, bingo halls, lotto.

• Healthcare & Pharmacy

  All herbal drugs, prescription drugs, health supplements, condoms, contact lenses, pregnancy tests. Also includes, hospitals dental practices, clinics, weight & dietary products, first aid, anti septics, insect repellant.

• Home & Media Electronics

  TV and sound systems, cameras, computers, laptops, tablets and mobile phones, gaming consoles, computer software.

• Household, Garden & Pets

  Kitchen utensils, lights ,indoor and outdoor furniture, washing machines, fridge freezers, kettles, vacuum cleaners, dishware, linen, household and garden tools, home and garden maintanence, paint, pet care and foods. Including those offering an online service.

• Leisure, Entertainment & Gaming

  Gyms, cinemas, theatres, tv channels/broadcasters, streaming services, theme parks, music festivals, sports events, exhibitions, museums, galleries, musical instruments, dvds, cds, box sets, computer games, hobbies.

• Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food

  Any company with products or services for sale from a premises. Including those offering an online service.

• Self Promotion

  By an Agency. Production company, Design agency or individual.

• Toiletries & Personal Care

  Skincare, haircare, dental, deodorant, soaps, nappies, toilet rolls, wipes, cotton buds, shaving, sanitary.

• Travel, Tourism, Hotels

  Travel agencies, hotels, resorts, airlines, ferry companies, car hire companies, train and bus companies, travel websites and booking services.

• Utilities, Energy Providers, Post

  Gas, electricity, water, refuse, oil, post office.

Advertising - Film Craft

Required Media: Image, Video
Optional Media: Case Study Video

• Best Art Direction/Production Design

  Entry should demonstrate how the overall look, feel and visual representation was an integral element of the film production.

• Best Use of Film Stock

  The film must have been shot using a film stock to achieve a special visual representation. Consideration will be given to the relevance of a ‘film look’ (rather than Digital) to compliment the idea, for example to achieve an ‘historical perspective’ (but not limited to)

• Best Use of Humour

  Entry should demonstrate how use of humour was an integral element to the film.

• Best Casting

  Entry should demonstrate how choice of actor(s) played an integral element to the film's production.

• Best Cinematography

  Entry should demonstrate how the use of light, camera angles, lenses, movement was an integral element of the film.

• Best Colour Grading

  Entry should demonstrate excellent technique using any colour grading style.

• Best Direction

  Entry should demonstrate excellent judgement and creative direction with cast, sound, performance, camera angles, camera movement and story telling.

• Best Animals Direction

• Best Car Direction

• Best Child Direction 

• Best Celebrity Direction 

• Best Comedy Direction 

• Best Documentary Direction

• Best Fashion Direction 

• Best Hair, Beauty Direction 

• Best Lifestyle Direction 

• Best Performance Direction 

• Best Perfume Direction 

• Best Storytelling Direction

• Best Tabletop Direction

• Best Editing

  Entry should demonstrate how the arrangement of each shot was used to narrate the message and was an integral element of the film production.

• Best Editing of Stock footage

• Best Artiste Peformance

  Entry should demonstrate how choice of voice artist or visual performer played an integral element to the film's production.

• Best Title Sequence

  Entry should demonstrate how the title sequence was an integral element to the film.

• Best Writing/Idea

  Entry should demonstrate how the dialogue, actions and expressions are used to formulate an idea that has led to the final film.

• Any Other Indivdual Craft Skill (eg: model making, table top, wardrobe etc)

  Entry should demonstrate how use of a craft skill was an integral element to the film's production.

Film Craft - Animation / CGI / VFX

Required Media: Image, Video
Optional Media: Case Study Video

• Direction

  Entry should demonstrate excellent judgement and creative direction

• 2D Animation

  Entry should demonstrate excellent technique using 2D animation style.

• Animation Design

  Entry should demonstrate excellent technique using any animation style.

• Animation

  Entry should demonstrate excellent technique using any animation style.

• Best Mixed Media Animation

• Character Animation

  Entry should demonstrate how animation and design characters played integral element to the film.

• CGI/Visual Effects

  Entry should demonstrate how the use of digital technology was an integral element of the film production.

• Social Video Craft Award - Best CGI/animation

  Specifically made for a social video in the 9 x16 mobile format (TikTok, reels, stories etc).

Immersive

Communication/Advertising using Virtual reality, Augmented reality (AR), Mixed reality (MR), Extended Reality (XR), Digital Twin Technology, 360º Video Content technologies, to create an Immersive experience by inserting the viewer into an artificial environment to interact with their environment

Required Media: Image, Video
Optional Media: Video/Case Study Video, URL

• AR / VR / Experiential

  Please contact us regarding what hardware / headset is required to view your Immersive entry.

• Other

  Please contact us regarding what hardware / headset is required to view your Immersive entry.

Integrated

Required Media: Image, Video
Optional Media: Case Study Video

• Best campaign using 3 or more media formats

  To qualify a campaign must use a minimum of 3 other different media formats and demonstrate how each execution is suited to each of the medium used. Eg TV, print, press, radio, social, mobile phone, online, pre-roll.

Music & Sound Craft

Required Media: Image, Video
Optional Media: Case Study Video, MP3

• Best Re-Record of Licensed Music

  Entry should demonstrate how choice and use of music was an integral element of the film.

• Best Use of Licensed Music - SYNC

  Entry should demonstrate how choice and use of music was an integral element of the film.

• Original Music

  Entry should demonstrate how composition of an original music score was an integral element of the film.

• Sound Design

  Entry should demonstrate how sound editing or audio usage was an integral element of the film.

• Sonic Branding

  A short audio, acoustic, expression of a product or service through - jingles, mnemonics, musical sound design stings etc
  that boosts a brand's recognition and association for consumers. 

Print/Outdoor

Required Media: Image
Optional Media: Additional Image, Video/Case Study Video

• Alcoholic drinks

  Beer, wine, cider, spirits.

• Automotive including Auto Products and Services

  All cars, jeeps, buses, trucks, motorbikes, tyres, spare parts, accessories, fuel providers, breakdown services, garages, car dealers.

• Business Equipment and Services

  Photocopiers, office furniture, recruitment agencies, courier services, advertising agencies, design agencies, production companies.

• Charities & Trusts

  Fundraising, appeals for volunteering, awareness including war refugees, natural disaster, starvation, poverty, children and animal welfare, environment, education, disabled, homeless, local charity.

• Cleaning & Laundry Products

  Detergents, powders, paper towels, bleach, anti-bacterial wipes, tissues, sponges, degreasers, air fresheners.

• Communication Providers

  Cable, satellite, broadband, phone and mobile networks, tv service providers.

• Corporate Image

  Institutions, corporations, multinationals.

• Direct Response

  Any product designed to generate and immediate response from consumer.

• E-Commerce Online

  Social network sites, search engines, browsers, content sharing platforms, directories, dating, auction.

• Fashion, Clothing, Footwear & Accessories

  If it can be worn it can be entered.

• Financial and Insurance

  Banks, credit card companies, building societies, financial products, investment companies, all insurance companies, pension companies.

• Food, Confectionery, Snacks & Cakes & Non - Alcoholic Drink

  If it can be eaten or drunk, it can be entered. Including cereals, children and baby products. Alcoholic drinks may not be entered in this category.

• Fragrance, Cosmetics, Beauty

  Perfumes, eau de toilette, all makeup, hair colouring, skin creams and moisturisers, makeup remover, plastic surgery.

• Gambling, Lottery, Bingo

  Betting shops, scratch cards, bingo halls, lotto.

• Healthcare & Pharmacy

  All herbal drugs, prescription drugs, health supplements, condoms, contact lenses, pregnancy tests. Also includes, hospitals dental practices, clinics, weight & dietary products, first aid, anti septics, insect repellant.

• Home & Media Electronics

  TV and sound systems, cameras, computers, laptops, tablets and mobile phones, gaming consoles, computer software.

• Household, Garden & Pets

  Kitchen utensils, lights ,indoor and outdoor furniture, washing machines, fridge freezers, kettles, vacuum cleaners, dishware, linen, household and garden tools, home and garden maintanence, paint, pet care and foods. Including those offering an online service.

• Leisure, Entertainment & Gaming

  Gyms, cinemas, theatres, tv channels/broadcasters, theme parks, music festivals, sports events, exhibitions, museums, galleries, musical instruments, dvds, cds, box sets, computer games, hobbies.

• Programme Sponsorship - Idents

  Any advertiser. Supporting a TV programme/series, news/weather, documentary, film.

• Public Awareness & Political Party

  Awareness for the environment, race, gender equality, violence, disabilities, refugees, security forces, defence forces, blood donations.

• Publications & Media

  Newspapers, magazines, TV stations, radio stations, books.

• Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food

  Any company with products or services for sale from a premises. Including those offering an online service.

• Self Promotion

  By an Agency. Production company, individual or Design agency.

• Toiletries & Personal Care

  Skincare, haircare, dental, deodorant, soaps, nappies, toilet rolls, wipes, cotton buds, shaving, sanitary.

• Travel, Tourism, Hotels

  Travel agencies, hotels, resorts, airlines, ferry companies, car hire companies, train and bus companies, travel websites and booking services.

• Utilities, Energy Providers, Post

  Gas, electricity, water, refuse, oil, post office.

• CAMPAIGN (any client) - 3 or more executions

  Entry should demonstrate an outstanding campaign idea.

Print/Outdoor Craft

Required Media: Image
Optional Media: Additional Image, Video/Case Study Video

• Art Direction

  Entry should demonstrate excellent visual interpretation of the idea and show how it was an integral part of the image.

• Copywriting

  Entry should demonstrate an excellent writing ability and show how it was an integral part of the execution.

• Illustration

  Entry should demonstrate outstanding illustrative technique and show how it was an integral part of the image

• Image Manipulation

  Entry should demonstrate excellent retouching/3D build technique and show how it was an integral part of the image. A before and after of the image must be submitted on the same jpeg.

• Photography

  Entry should demonstrate outstanding illustration technique/photography technique and show how it was an integral part of the image.

• Typography

  Entry should demonstrate outstanding typographic technique and show how it was an integral part of the image.

Promo

Required Media: Image, Video
Optional Media: Case Study Video

• Drama

  Entry should demonstrate creative excellence in promoting a TV Drama programme or series.

• Entertainment/Comedy/Reality

  Entry should demonstrate creative excellence in promoting a TV Entertainment/Comedy/Reality programme or series.

• Lifestyle

  Entry should demonstrate creative excellence in promoting a TV/Lifestyle programme or series.

• Movie

  Entry should demonstrate creative excellence in promoting a TV Movie programme or series.

• News/Current Affairs/Factual

  Entry should demonstrate creative excellence in promoting a TVNews/Current Affairs/Factual programme or series.

• Soaps

  Entry should demonstrate creative excellence in promoting a TV Soap programme or series.

• Sports

  Entry should demonstrate creative excellence in promoting a TV Sports programme or series.

Radio

Required Media: Image, MP3
Optional Media: Case Study Video

• Podcast/Digital Download - any advertiser

  Entry should demonstrate an outstanding use of audio for communication on a private device.

• Alcoholic drinks

  Beer, wine, cider, spirits.

• Automotive including Auto Products and Services

  All cars, jeeps, buses, trucks, motorbikes, tyres, spare parts, accessories, fuel providers, breakdown services, garages, car dealers.

• Business Equipment and Services

  Photocopiers, office furniture, recruitment agencies, courier services, advertising agencies, design agencies, production companies.

• Charities & Trusts

  Fundraising, appeals for volunteering, awareness including war refugees, natural disaster, starvation, poverty, children and animal welfare, environment, education, disabled, homeless, local charity.

• Cleaning & Laundry Products

  Detergents, powders, paper towels, bleach, anti-bacterial wipes, tissues, sponges, degreasers, air fresheners.

• Communication Providers

  Cable, satellite, broadband, phone and mobile networks, tv service providers.

• Corporate Image

  Institutions, corporations, multinationals.

• Direct Response

  Any product designed to generate and immediate response from consumer.

• E-Commerce Online

  Social network sites, search engines, browsers, content sharing platforms, directories, dating, auction.

• Fashion, Clothing, Footwear & Accessories

  If it can be worn it can be entered.

• Financial and Insurance

  Banks, credit card companies, building societies, financial products, investment companies, all insurance companies, pension companies.

• Food, Confectionery, Snacks & Cakes & Non - Alcoholic Drink

  If it can be eaten or drunk, it can be entered. Including cereals, children and baby products. Alcoholic drinks may not be entered in this category.

• Fragrance, Cosmetics, Beauty

  Perfumes, eau de toilette, all makeup, hair colouring, skin creams and moisturisers, makeup remover, plastic surgery.

• Gambling, Lottery, Bingo

  Betting shops, scratch cards, bingo halls, lotto.

• Healthcare & Pharmacy

  All herbal drugs, prescription drugs, health supplements, condoms, contact lenses, pregnancy tests. Also includes, hospitals dental practices, clinics, weight & dietary products, first aid, anti septics, insect repellant.

• Home & Media Electronics

  TV and sound systems, cameras, computers, laptops, tablets and mobile phones, gaming consoles, computer software.

• Household, Garden & Pets

  Kitchen utensils, lights ,indoor and outdoor furniture, washing machines, fridge freezers, kettles, vacuum cleaners, dishware, linen, household and garden tools, home and garden maintanence, paint, pet care and foods. Including those offering an online service.

• Leisure, Entertainment & Gaming

  Gyms, cinemas, theatres, tv channels/broadcasters, theme parks, music festivals, sports events, exhibitions, museums, galleries, musical instruments, dvds, cds, box sets, computer games, hobbies.

• Programme Sponsorship - Idents

  Any advertiser. Supporting a TV programme/series, news/weather, documentary, film.

• Public Awareness & Political Party

  Awareness for the environment, race, gender equality, violence, disabilities, refugees, security forces, defence forces, blood donations.

• Publications & Media

  Newspapers, magazines, TV stations, radio stations, books.

• Retail Stores, Supermarkets, Superstores, Restaurants & Fast Food

  Any company with products or services for sale from a premises. Including those offering an online service.

• Self Promotion

  By an Agency. Production company, individual or Design agency

• Toiletries & Personal Care

  Skincare, haircare, dental, deodorant, soaps, nappies, toilet rolls, wipes, cotton buds, shaving, sanitary.

• Travel, Tourism, Hotels

  Travel agencies, hotels, resorts, airlines, ferry companies, car hire companies, train and bus companies, travel websites and booking services.

• Utilities, Energy Providers, Post

  Gas, electricity, water, refuse, oil, post office.

• CAMPAIGN (any client) - 3 or more executions

  Entry should demonstrate an outstanding campaign idea.

Radio Craft

Required Media: Image, MP3
Optional Media: Case Study Video

• Best Re-Record of Licensed Music

  Entry should demonstrate how choice and use of re-recorded music usage was an integral element of the radio production.

• Best Use of Licensed Music - SYNC

  Entry should demonstrate how choice and use of licensed music usage was an integral element of the radio production.

• Original Music

  Entry should demonstrate how use of an original music score was an integral element of the radio production.

• Performance

  Entry should demonstrate how choice and use of music or sound editing or audio usage was an integral element of the radio production.

• Production/Direction

  Entry should demonstrate excellent judgement and creative direction with cast, sound, performance & music.

• Sound Design

  Entry should demonstrate how choice and use of music or sound editing or audio usage was an integral element of the radio production.

• Sound Mixing

  Entry should demonstrate how choice and use of sound editing or audio usage was an integral element of the radio production.

• Writing

  Entry should demonstrate how the dialogue, actions, flow of idea created on outstanding use of the radio medium.

All the Design Categories can be entered in Irish and/or International

Design

Required Media: Upto 5 Images
Optional Media: Video/Case Study Video

• Brand Identity

  Outstanding brand campaign that delivers the brand message to audiences (for any brand, company or organisation).

• Brand Campaigns

  Outstanding graphic design for print. This may include corporate publications, reports, promotional literature, brochures. Entries should share covers and layouts to demonstrate excellence and craft in design, typography, photography and/or illustration.

• Print Communications

  Outstanding graphic design for print. This may include corporate publications, reports, promotional literature, brochures. Entries should share covers and layouts to demonstrate excellence and craft in design, typography, photography and/or illustration.

• Poster Design

  Outstanding posters demonstrating the very best in stand alone communication. Entries can be individual posters, or as a campaign.

• Packaging

  Outstanding packaging design for a product, brand or range, that demonstrates the best use of creativity through materials, environmental considerations, functionality and/or benefit to the end user.

• Editorial Design

  Outstanding examples of design for print or digital for books, catalogues, magazines, or newspapers, demonstrating excellence in communication to engage with audiences. Entries should share covers and layouts to demonstrate excellence and craft in design, typography, photography and/or illustration.

• Promotional Design

  Outstanding examples of promotional design for clients or self-promotion, that deliver their message through ideas, design, techniques or format.

• Logotypes and marques

  Outstanding logotypes or marques created for a brand, business, organisation or individual.

• Wayfinding and Signage

  Outstanding way finding and signage systems that have been designed to help and appeal to audiences.

• Exhibition Design and Environmental Graphics

  Outstanding design for digital devices, websites, apps, or in public spaces with creative applications that deliver an exceptional user experience.

• Digital/UI Design

  Outstanding design for temporary or permanent exhibitions, environmental design, gallery or museum installations, pop-up spaces or trade shows.

• Social Design

  Outstanding use of social media to promote a brand, event, product or service, through design that successfully engages with audiences to create awareness or increase followers.

• Moving image

  Outstanding use of moving image in design for a brand, company, organisation, product, event or service, including animation, screen idents or titles for TV or cinema.

• Collaborative Project

  Outstanding examples of a creative execution from agencies collaborating on a commercial project with artists, film makers, illustrators, photographers, writers, other designers or crafts-people.

Design Craft

Required Media: Upto 5 Images
Optional Media: Video/Case Study Video

• Illustration for design

  Outstanding use of illustration in any media and design application (print, digital or environmental), for any brand, organisation or project.

• Photography for design

  Outstanding use of photography in any design application (print, digital or environmental), for any brand, organisation or project.

• Typography

  Outstanding design and use of typography in any design application (print, digital or environmental), for any brand, organisation or project.

• Writing in Design

  Outstanding writing and/or tone of voice in any design application (print, digital or environmental), for any brand, organisation or project.