DESIGN - INTERNATIONAL
Brand Identity (2020)
DESIGN - INTERNATIONAL (Brand Identity)
Sculpt Rebrand - Sculpt
Interior Architectural Studio & Workshop
|Product:||Interior Architectural Studio & Workshop|
|Entrant Company:||Common Curiosity|
|Creative Director:||Alex Woolley & Paul Felton|
|Designer:||Alex Woolley & Paul Felton|
|Photographer:||Jack Spicer Adams & Handover|
|Other:||Animator: Dan Silverstone|
|Notes:||Sculpt is an interior architectural studio and workshop helping reshape, redesign and refine spaces. The rebrand needed to echo Sculpt's fundamental principles – Reshape, Redesign, Refine — and give the Sculpt brand greater visibility across the full client journey, from promotional materials, proposals and plans, on-site visibility, and custom material samples.
Born from architectural plans, the foundation of the brand identity is the responsive ‘S’ framework that scales and adapts to any canvas. It can be used to house, section and anchor content, or to flex and fit around content, always giving the Sculpt brand a constant, adaptable presence across all touchpoints. By approaching the identity as a design system rather than a traditional logo, the rebrand allows Sculpt to have a much greater presence in a sector where traditionally the Architect brand commonly becomes a small recessive stamp in the corner.