RADIO
- INTERNATIONAL
(Charities & Trusts)
Worst Shark Attack Ever - AWI (Animal Welfare Institute)
Public Service Announcement
Bronze
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Title:
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Worst Shark Attack Ever |
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Brand:
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AWI (Animal Welfare Institute) |
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Product:
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Public Service Announcement |
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Entrant Company:
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PPK |
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Client:
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AWI (Animal Welfare Institute) |
| Creative Director: |
Michael Schillig |
| Copywriter: |
Michael Schillig |
| Sound Design: |
Roger Hughes |
| Sound Engineer: |
Roger Hughes |
| Other: |
Agency President/CEO: Tom Kenney |
| Other: |
Production Company: Contender Production Studios, Inc. |
| Other: |
Post Production Coordinator: Amanda Schreiber |
| Other: |
Voice Talent: Roger Hughes |
| Notes: |
We used the ultimate misdirect in this spot to make a truly shocking point. That is, that the worst shark attacks are actually by humans. Because the truth is, over 73 million sharks a year are being brutally killed, as their fins are hacked off and they’re thrown back into the ocean to die a cruel and painful death. All to make big profits off the delicacy known as shark fin soup. We hoped to educate the public on this worldwide problem that could change the balance of our oceans. So they’d support legislation to make shark fin soup illegal.
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JPG
MP3
